Using social media marketing in the sustainable development of tourism in the region (example of khorazm region)

Bekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi

Marketing · 2025-yil

Annotatsiya

This article examines the relevance, opportunities, and existing challenges of using social media marketing (SMM) tools for the sustainable development of regional 477 tourism, with a focus on the Khorezm region. The study identifies key directions for promoting tourism effectively on digital platforms and analyzes content on social networks such as Facebook, Instagram, YouTube, and Telegram. Furthermore, Khorezmʼs SMM p erformance is compared with that of Tashkent, Bukhara, and Samarkand regions. The article concludes by offering solutions to current issues and outlines future -oriented recommendations.

Maqola ma’lumotlari
MualliflarBekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/84
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/84 · Maqolaning asl sahifasi

Kalit so‘zlar

Khorezm tourism, social media marketing, digital marketing, sustainable development, SMM strategy, visual content, influencer marketing, regional tourism, tourism branding, comparative analysis, туризм в Хорезме, маркетинг в соцсетях, цифровой маркетинг, устойчивое развитие, SMM -стратегия, визуальный контент, блогеры, региональный туризм, туристический бренд, сравнительный анализ, Xorazm turizmi, ijtimoiy media marketingi, raqamli marketing, barqaror rivojlanish, SMM strategiyasi, vizual kontent, bloger marketingi, hududiy turizm, turistik brend, komparativ tahlil

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABekjanov Dilmurad Yuldashovich, & Samandarova Mohinur Qadamboy qizi (2025). USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION). Marketing, (4). https://doi.org/10.67668/mj/2025iss4/84
GOST (OAK)Bekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION) // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/84.
MLABekjanov Dilmurad Yuldashovich, and Samandarova Mohinur Qadamboy qizi. “USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION).” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/84
ChicagoBekjanov Dilmurad Yuldashovich, and Samandarova Mohinur Qadamboy qizi. “USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION).” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/84
HarvardBekjanov Dilmurad Yuldashovich, and Samandarova Mohinur Qadamboy qizi (2025) ‘USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION)’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/84
BibTeX
@article{bekjanovdilmuradyuldashovich2025,
  title = {USING SOCIAL MEDIA MARKETING IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REGION (EXAMPLE OF KHORAZM REGION)},
  author = {Bekjanov Dilmurad Yuldashovich and Samandarova Mohinur Qadamboy qizi},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/84},
  url = {https://doi.org/10.67668/mj/2025iss4/84}
}

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