This article examines the relevance, opportunities, and existing challenges of using social media marketing (SMM) tools for the sustainable development of regional 477 tourism, with a focus on the Khorezm region. The study identifies key directions for promoting tourism effectively on digital platforms and analyzes content on social networks such as Facebook, Instagram, YouTube, and Telegram. Furthermore, Khorezmʼs SMM p erformance is compared with that of Tashkent, Bukhara, and Samarkand regions. The article concludes by offering solutions to current issues and outlines future -oriented recommendations.
| Mualliflar | Bekjanov Dilmurad Yuldashovich, Samandarova Mohinur Qadamboy qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss4/84 |
DOI: 10.67668/mj/2025iss4/84 · Maqolaning asl sahifasi
Khorezm tourism, social media marketing, digital marketing, sustainable development, SMM strategy, visual content, influencer marketing, regional tourism, tourism branding, comparative analysis, туризм в Хорезме, маркетинг в соцсетях, цифровой маркетинг, устойчивое развитие, SMM -стратегия, визуальный контент, блогеры, региональный туризм, туристический бренд, сравнительный анализ, Xorazm turizmi, ijtimoiy media marketingi, raqamli marketing, barqaror rivojlanish, SMM strategiyasi, vizual kontent, bloger marketingi, hududiy turizm, turistik brend, komparativ tahlil
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