Possibilities of marketing strategy implementation in industrial enterprises producing cleaning tools

Baqoyeva Dilfuza Maqsud qizi

Marketing · 2025-yil

Annotatsiya

This article explores the implementation potential of omnichannel marketing strategy in industrial enterprises producing cleaning products. The study is based on the POP, UTAUT2, and 3D Omnichannel models, focusing on customer experience, technology adopti on, and channel integration. The analysis confirms the effectiveness of the omnichannel approach in enhancing service quality, customer loyalty, and sales performance, and provides practical recommendations.

Maqola ma’lumotlari
MualliflarBaqoyeva Dilfuza Maqsud qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-04-30
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss4/82
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss4/82 · Maqolaning asl sahifasi

Kalit so‘zlar

omnichannel marketing, customer experience, POP model, UTAUT2, 3D model, digital strategy, industrial marketing, омниканальный маркетинг, клиентский опыт, модель POP, модель UTAUT2, 3D модель, цифровая стратегия, промышленный маркетинг, omnichannel marketing, mijoz tajribasi, POP modeli, UTAUT2, 3D model, sanoat marketingi, raqamli strategiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABaqoyeva Dilfuza Maqsud qizi (2025). POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS. Marketing, (4). https://doi.org/10.67668/mj/2025iss4/82
GOST (OAK)Baqoyeva Dilfuza Maqsud qizi POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS // Marketing. – 2025. – № 4. – DOI: 10.67668/mj/2025iss4/82.
MLABaqoyeva Dilfuza Maqsud qizi. “POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS.” Marketing, (4), 2025. https://doi.org/10.67668/mj/2025iss4/82
ChicagoBaqoyeva Dilfuza Maqsud qizi. “POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS.” Marketing, (4) (2025). https://doi.org/10.67668/mj/2025iss4/82
HarvardBaqoyeva Dilfuza Maqsud qizi (2025) ‘POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS’, Marketing, (4). https://doi.org/10.67668/mj/2025iss4/82
BibTeX
@article{baqoyevadilfuzamaqsudqizi2025,
  title = {POSSIBILITIES OF MARKETING STRATEGY IMPLEMENTATION IN INDUSTRIAL ENTERPRISES PRODUCING CLEANING TOOLS},
  author = {Baqoyeva Dilfuza Maqsud qizi},
  journal = {Marketing},
  year = {2025},
  number = {4},
  doi = {10.67668/mj/2025iss4/82},
  url = {https://doi.org/10.67668/mj/2025iss4/82}
}

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