This article explores the implementation potential of omnichannel marketing strategy in industrial enterprises producing cleaning products. The study is based on the POP, UTAUT2, and 3D Omnichannel models, focusing on customer experience, technology adopti on, and channel integration. The analysis confirms the effectiveness of the omnichannel approach in enhancing service quality, customer loyalty, and sales performance, and provides practical recommendations.
| Mualliflar | Baqoyeva Dilfuza Maqsud qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-04-30 |
| Son | 4 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss4/82 |
DOI: 10.67668/mj/2025iss4/82 · Maqolaning asl sahifasi
omnichannel marketing, customer experience, POP model, UTAUT2, 3D model, digital strategy, industrial marketing, омниканальный маркетинг, клиентский опыт, модель POP, модель UTAUT2, 3D модель, цифровая стратегия, промышленный маркетинг, omnichannel marketing, mijoz tajribasi, POP modeli, UTAUT2, 3D model, sanoat marketingi, raqamli strategiya
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