ANALYSIS OF THE INFLUENCE OF THE CREATIVE INDUSTRY ON THE TOURIST MARKET OF KARAKALPAKSTAN

Хошимова Камилла Навфал қизи

Marketing · 2025-yil

Annotatsiya

This paper examines the interconnection between creative industries and tourism development in the Republic of Karakalpakstan. Using regression analysis and propensity score matching (PSM), the study identifies causal relationships between creative industr y participation and key indicators such as employment, visitor spending, and income growth. Empirical findings show that regions with strong creative integration (Nukus, Muynak, Khodjeyli) demonstrate greater economic resilience and tourism competitiveness . The results emphasize the importance of institutional support for creative clusters as a strategic tool for diversification and sustainable regional tourism development. № 10-SON OKTA BR, 2025 -YIL 458

Maqola ma’lumotlari
MualliflarХошимова Камилла Навфал қизи
JurnalMarketing
Nashr sanasi2025-10-31
Son10
TilRus
DOI10.67668/mj/2025iss10/77

Kalit so‘zlar

creative industries, tourism economy, Karakalpakstan, regional development, propensity score matching, sustainability, employment, branding, креативные индустрии, туристическая экономика, Каракалпакстан, региональное развитие, propensity score matching, устойчивость, занятость, брендинг, kreativ industriyalar, turizm iqtisodiyoti, Qoraqalpog‘iston, mintaqaviy rivojlanish, propensity score matching, barqarorlik, bandlik, brending

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