CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES

Ортикхужаева Юлдуз Азатовна

Marketing · 2025-yil

Annotatsiya

The article explores the conceptual foundations of strategic management for the innovative development of construction enterprises. The necessity of forming an integrated system of strategic management aimed at ensuring sustainable growth of construction o rganizations under conditions of digital transformation and increasing competition is substantiated. The essence and structure of innovation potential are revealed, and the key factors influencing the effectiveness of strategic management are identified.

Maqola ma’lumotlari
MualliflarОртикхужаева Юлдуз Азатовна
JurnalMarketing
Nashr sanasi2025-10-31
Son10
TilRus
DOI10.67668/mj/2025iss10/74

Kalit so‘zlar

strategic management, innovative development, construction enterprises, innovation potential, competitiveness, digital transformation, стратегическое управление, инновационное развитие, строительные предприятия, инновационный потенциал, конкурентоспособность, цифровая трансформация, strategik boshqaruv, innovatsion rivojlanish, qurilish korxonalari, innovatsion salohiyat, raqobatbardoshlik, raqamli transformatsiya

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