Analysis of the practical effectiveness of digital marketing strategies in tourism

Zufarov Akmal Gulamiddinovich

Marketing · 2025-yil

Annotatsiya

This paper assesses the effectiveness of digital marketing strategies in tourism enterprises, examining the relationships among the digital engagement index, brand awareness, customer retention, and conversion effectiveness. Using the Analytic Hierarchy Pr ocess (AHP) and parametric survival modeling (Weibull, Gompertz, Exponential), the study analyzes three destination clusters — ecotourism, cultural heritage sites, and urban hospitality firms. The findings reveal that adaptive personalization strategies ac hieve higher engagement, retention, and conversion rates than static -channel campaigns. Overall, the results confirm that digital engagement № 10-SON OKTA BR, 2025 -YIL 485 functions as a key mechanism of strategic adaptation and behavioral calibration within tourism marketing frameworks.

Maqola ma’lumotlari
MualliflarZufarov Akmal Gulamiddinovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/69
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/69 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, tourism, AHP, survival model, personalization, digital engagement, conversion, retention, цифровой маркетинг, туризм, AHP, модель выживаемости, персонализация, цифровое участие, конверсия, удержание клиентов, raqamli marketing, turizm, AHP, survival modeli, shaxsiylashtirish, raqamli ishtirok, konversiya, retention

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZufarov Akmal Gulamiddinovich (2025). ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/69
GOST (OAK)Zufarov Akmal Gulamiddinovich ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/69.
MLAZufarov Akmal Gulamiddinovich. “ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/69
ChicagoZufarov Akmal Gulamiddinovich. “ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/69
HarvardZufarov Akmal Gulamiddinovich (2025) ‘ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/69
BibTeX
@article{zufarovakmalgulamiddinovich2025,
  title = {ANALYSIS OF THE PRACTICAL EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN TOURISM},
  author = {Zufarov Akmal Gulamiddinovich},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/69},
  url = {https://doi.org/10.67668/mj/2025iss10/69}
}

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