Impact of the diversification strategy on the competitiveness of the agricultural products market

Xudayberganov Jasur Baxodirovich

Marketing · 2025-yil

Annotatsiya

The article analyzes the impact of diversification strategy on competitiveness in the agricultural products market. The study highlights the processes of building competitive advantages in manufacturing enterprises through product range expansion, entry in to new market segments, and the implementation of innovative marketing tools. The effectiveness of the diversification strategy is evaluated based on Porterʼs theory of competition and the Ansoff Matrix.

Maqola ma’lumotlari
MualliflarXudayberganov Jasur Baxodirovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/67
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/67 · Maqolaning asl sahifasi

Kalit so‘zlar

diversification strategy, competitiveness, agricultural market, marketing, digital economy, innovation, Porterʼs theory, Ansoff Matrix, стратегия диверсификации, конкурентоспособность, рынок сельскохозяйственной продукции, маркетинг, цифровая экономика, инновации, теория Портера, матрица Ансоффа, diversifikatsiya strategiyasi, raqobatbardoshlik, qishloq xoʻjaligi bozori, marketing, raqamli iqtisodiyot, innovatsiya, Porter nazariyasi, Ansoff matritsasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXudayberganov Jasur Baxodirovich (2025). IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/67
GOST (OAK)Xudayberganov Jasur Baxodirovich IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/67.
MLAXudayberganov Jasur Baxodirovich. “IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/67
ChicagoXudayberganov Jasur Baxodirovich. “IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/67
HarvardXudayberganov Jasur Baxodirovich (2025) ‘IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/67
BibTeX
@article{xudayberganovjasurbaxodirovich2025,
  title = {IMPACT OF THE DIVERSIFICATION STRATEGY ON THE COMPETITIVENESS OF THE AGRICULTURAL PRODUCTS MARKET},
  author = {Xudayberganov Jasur Baxodirovich},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/67},
  url = {https://doi.org/10.67668/mj/2025iss10/67}
}

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