Theoretical and practical basis of improving innovative approaches in the process of implementing digital marketing technologies in small business subjects

Tursunxoʻjayeva Gulnoza Jamoliddin qizi

Marketing · 2025-yil

Annotatsiya

This paper explores the practical implementation of digital marketing technologies in small business entities and evaluates the level of innovative approaches applied. Based on data collected through surveys and interviews, the study assesses the use of di gital platforms, the quality of customer interactions, and readiness for digital transformation. The analysis reveals that while small businesses show interest in digital tools, they face challenges in using them systematically and effectively due to a lac k of skills and technical resources. Practical recommendations were developed based on the identified issues and opportunities. № 10-SON OKTA BR, 2025 -YIL 329

Maqola ma’lumotlari
MualliflarTursunxoʻjayeva Gulnoza Jamoliddin qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/62
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/62 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, small business, innovative approach, transformation, strategy, customer interaction, platforms, цифровой маркетинг, малый бизнес, инновационные подходы, трансформация, стратегия, взаимодействие с клиентами, платформы, raqamli marketing, kichik biznes, innovatsion yondashuv, transformatsiya, strategiya, mijozlar bilan aloqa, platformalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATursunxoʻjayeva Gulnoza Jamoliddin qizi (2025). THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/62
GOST (OAK)Tursunxoʻjayeva Gulnoza Jamoliddin qizi THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/62.
MLATursunxoʻjayeva Gulnoza Jamoliddin qizi. “THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/62
ChicagoTursunxoʻjayeva Gulnoza Jamoliddin qizi. “THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/62
HarvardTursunxoʻjayeva Gulnoza Jamoliddin qizi (2025) ‘THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/62
BibTeX
@article{tursunxojayevagulnozajamoliddinqizi2025,
  title = {THEORETICAL AND PRACTICAL BASIS OF IMPROVING INNOVATIVE APPROACHES IN THE PROCESS OF IMPLEMENTING DIGITAL MARKETING TECHNOLOGIES IN SMALL BUSINESS SUBJECTS},
  author = {Tursunxoʻjayeva Gulnoza Jamoliddin qizi},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/62},
  url = {https://doi.org/10.67668/mj/2025iss10/62}
}

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