Innovative digital marketing strategies to increase competitiveness and investment attractiveness of grape-producing small and medium-sized enterprises

Usmonova Diyora Mahmud qizi

Marketing · 2025-yil

Annotatsiya

This study assessed the impact of eco -digital marketing strategies on the export competitiveness of grape -producing small and medium -sized enterprises (SMEs) in Uzbekistan. Using regression and correlation models, a statistically significant № 10-SON OKTA BR, 2025 -YIL 531 relationship was identified between digital variables —such as artificial intelligence adoption, green certification, digital traceability, and interactive campaign coverage — and the export performance index. Empirical data were collected through field obser vations and semi -structured interviews with stakeholders. Based on the findings, a transformative model was proposed to support sustainability and enhance investment attractiveness in the viticulture sector.

Maqola ma’lumotlari
MualliflarUsmonova Diyora Mahmud qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/64
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/64 · Maqolaning asl sahifasi

Kalit so‘zlar

eco-digital marketing, SMEs, grape export, regression modeling, artificial intelligence, green certification, competitiveness, sustainable development, digital transformation, Экологически -цифровой маркетинг, МСП, экспорт винограда, регрессионное моделирование, искусственный интеллект, зелёная сертификация, конкурентоспособность, устойчивое развитие, цифровая трансформация, ekologik -raqamli marketing, KOKlar, uzum eksporti, regressiya, izchillik, sunʼiy intellekt, sertifikatlash, raqobatbardoshlik, transformatsiya modeli, barqarorlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAUsmonova Diyora Mahmud qizi (2025). INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/64
GOST (OAK)Usmonova Diyora Mahmud qizi INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/64.
MLAUsmonova Diyora Mahmud qizi. “INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/64
ChicagoUsmonova Diyora Mahmud qizi. “INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/64
HarvardUsmonova Diyora Mahmud qizi (2025) ‘INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/64
BibTeX
@article{usmonovadiyoramahmudqizi2025,
  title = {INNOVATIVE DIGITAL MARKETING STRATEGIES TO INCREASE COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF GRAPE-PRODUCING SMALL AND MEDIUM-SIZED ENTERPRISES},
  author = {Usmonova Diyora Mahmud qizi},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/64},
  url = {https://doi.org/10.67668/mj/2025iss10/64}
}

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