This study assessed the impact of eco -digital marketing strategies on the export competitiveness of grape -producing small and medium -sized enterprises (SMEs) in Uzbekistan. Using regression and correlation models, a statistically significant № 10-SON OKTA BR, 2025 -YIL 531 relationship was identified between digital variables —such as artificial intelligence adoption, green certification, digital traceability, and interactive campaign coverage — and the export performance index. Empirical data were collected through field obser vations and semi -structured interviews with stakeholders. Based on the findings, a transformative model was proposed to support sustainability and enhance investment attractiveness in the viticulture sector.
| Mualliflar | Usmonova Diyora Mahmud qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/64 |
DOI: 10.67668/mj/2025iss10/64 · Maqolaning asl sahifasi
eco-digital marketing, SMEs, grape export, regression modeling, artificial intelligence, green certification, competitiveness, sustainable development, digital transformation, Экологически -цифровой маркетинг, МСП, экспорт винограда, регрессионное моделирование, искусственный интеллект, зелёная сертификация, конкурентоспособность, устойчивое развитие, цифровая трансформация, ekologik -raqamli marketing, KOKlar, uzum eksporti, regressiya, izchillik, sunʼiy intellekt, sertifikatlash, raqobatbardoshlik, transformatsiya modeli, barqarorlik
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