Challenges and opportunities for digital transformation in viticulture marketing

Usmonova Diyora Mahmud qizi

Innovation science and technologiy · 2025-yil

Annotatsiya

Increasingly propose strategic frameworks that improve decision-making processes by better coordinatingmarket insights under digital transformation trends and attain higher operational efciency. The need to leverageadvanced analytics to develop and implement data-driven marketing strategies forces viticulture enterprises to reevaluateconsumer engagement models, technological adoption, and distribution channels in order to identify what digital toolsare relevant and how they will be enacted in regional markets and global supply chains. This is where this study aims tomake a contribution, beyond introducing this integrative approach which presents empirical articles dealing with marketintelligence, digital branding, and consumer behavior dynamics of viticulture marketing, smart agriculture, digital commerce,or sustainable supply chains.Following the analytical hierarchy process (AHP) and structural equation modeling (SEM)framework, a systematic review of strategic model development is compiled to link theoretical constructs with these mainterms, decision-making efciency and competitive advantage. The framework can serve as a benchmarking model andpractical guide for policymakers, industry practitioners, researchers, and marketers.There are two main contributions ofthis research. One is that it is the frst time to establish such a comprehensive mapping chart to show the interdependenciesof digital transformation components. The other is that the framework embraces the idea of synergistic relationshipsbetween technology adoption and market adaptation, consumer satisfaction fulfllment and business growth needs, anddigital innovations and policy frameworks that call for adaptive strategies.This paper offers methodological insights andreflections to provide stakeholders with key information to best navigate the evolving viticulture market while being awareof emerging digital challenges. This future research agenda provides ample scope for future theoretical advancementsand applied science on digital marketing transformation, data-driven consumer insights, strategic decision-making, andsustainable viticulture practices.

Maqola ma’lumotlari
MualliflarUsmonova Diyora Mahmud qizi
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2025-04-30
Jild1
Son4
Betlar92-98
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.17436803
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.17436803 · Maqolaning asl sahifasi

Kalit so‘zlar

Digital Transformation in Viticulture,Smart Agriculture and Wine Marketing,Consumer Analytics in Viticulture,AIDriven Decision-Making in Wine Industry,Sustainable Digital Branding in Viticulture,Market Intelligence and Competitive Advantage,Blockchain and Supply Chain Transparency in Wine Industry

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAUsmonova Diyora Mahmud qizi (2025). CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING. Innovation science and technologiy, 1(4), 92-98. https://doi.org/10.5281/zenodo.17436803
GOST (OAK)Usmonova Diyora Mahmud qizi CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING // Innovation science and technologiy. – 2025. – T. 1, № 4. – P. 92-98. – DOI: 10.5281/zenodo.17436803.
MLAUsmonova Diyora Mahmud qizi. “CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING.” Innovation science and technologiy, 1(4), 92-98, 2025. https://doi.org/10.5281/zenodo.17436803
ChicagoUsmonova Diyora Mahmud qizi. “CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING.” Innovation science and technologiy, 1(4), 92-98 (2025). https://doi.org/10.5281/zenodo.17436803
HarvardUsmonova Diyora Mahmud qizi (2025) ‘CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING’, Innovation science and technologiy, 1(4), 92-98. https://doi.org/10.5281/zenodo.17436803
BibTeX
@article{usmonovadiyoramahmudqizi2025,
  title = {CHALLENGES AND OPPORTUNITIES FOR DIGITAL TRANSFORMATION IN VITICULTURE MARKETING},
  author = {Usmonova Diyora Mahmud qizi},
  journal = {Innovation science and technologiy},
  year = {2025},
  volume = {1},
  number = {4},
  pages = {92-98},
  doi = {10.5281/zenodo.17436803},
  url = {https://doi.org/10.5281/zenodo.17436803}
}

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