This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic effectiveness of these strategies is a lso analyzed — based on factors such as increased sales, customer retention, brand equity, and return on investment (ROI). By studying these aspects, the article aims to demonstrate that eco -marketing strategies not only contribute to environmental sustain ability but also ensure financial success for retail companies.
| Mualliflar | Zilola Davronova G’ulomovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Ingliz |
| DOI | 10.67668/mj/2025iss3/480 |
DOI: 10.67668/mj/2025iss3/480 · Maqolaning asl sahifasi
sustainable sourcing, green operations, ROI, brand equity, customer retention, устойчивое снабжение, зелёные операции, доходность инвестиций (ROI), ценность бренда, удержание клиентов. 664, barqaror manba topish, yashil operatsiyalar, sarmoyadan daromad (ROI), brend qiymati, mijozni ushlab qolish
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation…
This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are…
This article examines the current state and development prospects of the profession of guide -interpreters in Uzbekistan. It explores the essential role of guide - interpreters in the tourism sector as cultural…
The article explores the issues of ensuring economic security in the process of forming and developing industrial clusters. The relevance of the cluster approach as a tool for enhancing the competitiveness and…
This article analyzes the use of digital technologies in the higher education system and their impact on the educational process. Ways to improve digital infrastructure, improve teachersʼ skills, and effectively use…
This article presents insights into risk management practices aimed at protecting the assets of commercial banks, with a focus on their application in Uzbekistanʼs national economy. It highlights measures taken during…
This article examines the system of the knowledge economy, which affects the sustainable economic development of our country. The conditions for the formation of the knowledge economy in our country are analyzed and…