This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic effectiveness of these strategies is a lso analyzed — based on factors such as increased sales, customer retention, brand equity, and return on investment (ROI). By studying these aspects, the article aims to demonstrate that eco -marketing strategies not only contribute to environmental sustain ability but also ensure financial success for retail companies.
| Mualliflar | Zilola Davronova G’ulomovna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss3/480 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss3/480 · Maqolaning asl sahifasi
sustainable sourcing, green operations, ROI, brand equity, customer retention, устойчивое снабжение, зелёные операции, доходность инвестиций (ROI), ценность бренда, удержание клиентов. 664, barqaror manba topish, yashil operatsiyalar, sarmoyadan daromad (ROI), brend qiymati, mijozni ushlab qolish
| APA | Zilola Davronova G’ulomovna (2025). ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/480 |
|---|---|
| GOST (OAK) | Zilola Davronova G’ulomovna ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/480. |
| MLA | Zilola Davronova G’ulomovna. “ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/480 |
| Chicago | Zilola Davronova G’ulomovna. “ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/480 |
| Harvard | Zilola Davronova G’ulomovna (2025) ‘ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/480 |
| BibTeX | @article{ziloladavronovagulomovna2025,
title = {ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS},
author = {Zilola Davronova G’ulomovna},
journal = {Marketing},
year = {2025},
number = {3},
doi = {10.67668/mj/2025iss3/480},
url = {https://doi.org/10.67668/mj/2025iss3/480}
} |
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