Boosting corporate responsibility through eco-marketing strategies in retail: aligning with global market trends

Davronova Zilola Gulomovna

Marketing · 2024-yil

Annotatsiya

The retail industry is increasingly recognizing the critical role of sustainability and corporate responsibility in achieving business success within the global marketplace. This article explores the integration of eco-marketing strategies as a means to enhance corporate responsibility and align with prevailing global market trends that favor environmentally conscious practices. Through a comprehensive literature review, the study examines key eco-marketing components such as sustainable product sourcing, energy efficiency, waste reduction, eco-friendly packaging, and green supply chain management. Additionally, the research highlights the importance of consumer education, digital marketing, loyalty programs, and strategic partnerships in fostering sustainable consumer behavior and strengthening brand loyalty.

Maqola ma’lumotlari
MualliflarDavronova Zilola Gulomovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2024-10-10
Son8
Betlar266-272
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2024iss8/1375
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2024iss8/1375 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADavronova Zilola Gulomovna (2024). BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS. Marketing, (8), 266-272. https://doi.org/10.67668/mj/2024iss8/1375
GOST (OAK)Davronova Zilola Gulomovna BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS // Marketing. – 2024. – № 8. – P. 266-272. – DOI: 10.67668/mj/2024iss8/1375.
MLADavronova Zilola Gulomovna. “BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS.” Marketing, (8), 266-272, 2024. https://doi.org/10.67668/mj/2024iss8/1375
ChicagoDavronova Zilola Gulomovna. “BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS.” Marketing, (8), 266-272 (2024). https://doi.org/10.67668/mj/2024iss8/1375
HarvardDavronova Zilola Gulomovna (2024) ‘BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS’, Marketing, (8), 266-272. https://doi.org/10.67668/mj/2024iss8/1375
BibTeX
@article{davronovazilolagulomovna2024,
  title = {BOOSTING CORPORATE RESPONSIBILITY THROUGH ECO-MARKETING STRATEGIES IN RETAIL: ALIGNING WITH GLOBAL MARKET TRENDS},
  author = {Davronova Zilola Gulomovna},
  journal = {Marketing},
  year = {2024},
  number = {8},
  pages = {266-272},
  doi = {10.67668/mj/2024iss8/1375},
  url = {https://doi.org/10.67668/mj/2024iss8/1375}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2024-yil arxivi

Davronova Zilola Gulomovna — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari