The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that export diversification, logistics improvements, and the widespread adoption of digital marketing strategies contribute to increasing export volumes beyond 3 billion USD.
| Mualliflar | Yunusov Baxodir Marisovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/479 |
DOI: 10.67668/mj/2025iss3/479 · Maqolaning asl sahifasi
food exports, marketing strategies, digital marketing, international trade, e-commerce, export forecast. 10, экспорт продовольственных товаров, маркетинговые стратегии, цифровой маркетинг, международная торговля, электронная коммерция, прогноз экспорта, oziq-ovqat eksporti, marketing strategiyalari, raqamli marketing, xalqaro savdo, elektron tijorat, eksport prognozi
This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic…
This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation…
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
This article examines the current state and development prospects of the profession of guide -interpreters in Uzbekistan. It explores the essential role of guide - interpreters in the tourism sector as cultural…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
This article analyzes the use of digital technologies in the higher education system and their impact on the educational process. Ways to improve digital infrastructure, improve teachersʼ skills, and effectively use…
This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are…
This article examines the system of the knowledge economy, which affects the sustainable economic development of our country. The conditions for the formation of the knowledge economy in our country are analyzed and…
The article explores the issues of ensuring economic security in the process of forming and developing industrial clusters. The relevance of the cluster approach as a tool for enhancing the competitiveness and…
The agricultural sector is of great importance in ensuring the sustainable growth of the national economy based on the socio -economic development of the regions. In particular, agrologistics centers are being…