This study analyzes marketing approaches aimed at enhancing the efficiency of the value chain in dried fruit exports. Each stage – from raw material production to final export – is evaluated separately, determining the level of value added. Based on global practices, key challenges and recommended marketing strategies are systematized. The analysis reveals that branding, packaging, logistics, and market information play a direct role in improving chain performance.
| Mualliflar | Yunusov Baxodir Marisovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss7/369 |
DOI: 10.67668/mj/2025iss7/369 · Maqolaning asl sahifasi
value chain, dried fruits, marketing strategy, export, branding, market integration, packaging, цепочка добавленной стоимости, сушёные фрукты, маркетинговая стратегия, экспорт, брендинг, рыночная интеграция, упаковка, qiymat zanjiri, quritilgan mevalar, marketing strategiyasi, eksport, brendlash, bozor integratsiyasi, qadoqlash
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