Ways to improve the value chain in dried fruit export based on marketing strategies

Yunusov Baxodir Marisovich

Marketing · 2025-yil

Annotatsiya

This study analyzes marketing approaches aimed at enhancing the efficiency of the value chain in dried fruit exports. Each stage – from raw material production to final export – is evaluated separately, determining the level of value added. Based on global practices, key challenges and recommended marketing strategies are systematized. The analysis reveals that branding, packaging, logistics, and market information play a direct role in improving chain performance.

Maqola ma’lumotlari
MualliflarYunusov Baxodir Marisovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/369
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/369 · Maqolaning asl sahifasi

Kalit so‘zlar

value chain, dried fruits, marketing strategy, export, branding, market integration, packaging, цепочка добавленной стоимости, сушёные фрукты, маркетинговая стратегия, экспорт, брендинг, рыночная интеграция, упаковка, qiymat zanjiri, quritilgan mevalar, marketing strategiyasi, eksport, brendlash, bozor integratsiyasi, qadoqlash

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAYunusov Baxodir Marisovich (2025). WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/369
GOST (OAK)Yunusov Baxodir Marisovich WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/369.
MLAYunusov Baxodir Marisovich. “WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/369
ChicagoYunusov Baxodir Marisovich. “WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/369
HarvardYunusov Baxodir Marisovich (2025) ‘WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/369
BibTeX
@article{yunusovbaxodirmarisovich2025,
  title = {WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES},
  author = {Yunusov Baxodir Marisovich},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/369},
  url = {https://doi.org/10.67668/mj/2025iss7/369}
}

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