This article analyzes the opportunities and prospects of using digital marketing in Uzbekistanʼs fashion industry. It examines brand promotion through social media, mobile applications, websites, influencer marketing, and artificial intelligence -based technologies. These tools are shown to accelerate market entry and help establish strong customer relationships. Based on digital strategies, the paper suggests directions for sustainable growth for fashion brands. 242
| Mualliflar | Ziyayeva Shahlo Shoakbar qizi, Yuldasheva Dilorom Shaxzod qizi |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss7/370 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss7/370 · Maqolaning asl sahifasi
Digital marketing, fashion, social media, influencer, artificial intelligence, SEO, e -commerce, digital transformation, online sales platforms, personalization technologies, micro -influencers, nano -influencers, цифровой маркетинг, мода, социальные сети, инфлюенсер, искусственный интеллект, SEO, электронная коммерция, цифровая трансформация, онлайн -торговые платформы, технологии персонализации, микроинфлюенсеры, наноинфлюенсеры, raqamli marketing, moda, ijtimoiy tarmoqlar, influencer, sunʼiy intellekt, SEO, elektron tijorat, raqamli transformatsiya, onlayn savdo platformalari, personalizatsiya texnologiyalari, mikro -influencerlar, nano -influencerlar
| APA | Ziyayeva Shahlo Shoakbar qizi, & Yuldasheva Dilorom Shaxzod qizi (2025). PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/370 |
|---|---|
| GOST (OAK) | Ziyayeva Shahlo Shoakbar qizi, Yuldasheva Dilorom Shaxzod qizi PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/370. |
| MLA | Ziyayeva Shahlo Shoakbar qizi, and Yuldasheva Dilorom Shaxzod qizi. “PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/370 |
| Chicago | Ziyayeva Shahlo Shoakbar qizi, and Yuldasheva Dilorom Shaxzod qizi. “PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/370 |
| Harvard | Ziyayeva Shahlo Shoakbar qizi, and Yuldasheva Dilorom Shaxzod qizi (2025) ‘PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/370 |
| BibTeX | @article{ziyayevashahloshoakbarqizi2025,
title = {PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS},
author = {Ziyayeva Shahlo Shoakbar qizi and Yuldasheva Dilorom Shaxzod qizi},
journal = {Marketing},
year = {2025},
number = {7},
doi = {10.67668/mj/2025iss7/370},
url = {https://doi.org/10.67668/mj/2025iss7/370}
} |
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