Marketing approach to solving problems of sustainable business management

Ренкер Клеменс, Багиев Георгий Леонидович, Икрамов Мурат Акрамович

Marketing · 2025-yil

Annotatsiya

The article explores solutions to the challenges of ensuring sustainable business development and managing it through the lens of marketing tools. The primary task of achieving sustainable development lies in the efficient use of limited resources to meet 22 set objectives —not only under current conditions but also to secure the future for the next generation. In this context, the authors propose a marketing -based approach to achieving the core goals of ESG (Environmental, Social, and Corporate Governance). The ultimate outcome of sustainable business management should be the level of customer satisfaction.

Maqola ma’lumotlari
MualliflarРенкер Клеменс, Багиев Георгий Леонидович, Икрамов Мурат Акрамович
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-07-31
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss7/373
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss7/373 · Maqolaning asl sahifasi

Kalit so‘zlar

business sustainability, ESG, resources, consumers, enterprises, enterprise requirements, marketing approach, устойчивость бизнеса, ESG, ресурсы, потребителей, предприятия, требования к предприятиям, маркетинговой подход, biznesning barqarorligi, ESG, resurslar, isteʼmolchilarning umidi, korxonalar, korxonalarga oʻrnatilgan talablar, marketing yondashuvi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAРенкер Клеменс, Багиев Георгий Леонидович, & Икрамов Мурат Акрамович (2025). MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT. Marketing, (7). https://doi.org/10.67668/mj/2025iss7/373
GOST (OAK)Ренкер Клеменс, Багиев Георгий Леонидович, Икрамов Мурат Акрамович MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT // Marketing. – 2025. – № 7. – DOI: 10.67668/mj/2025iss7/373.
MLAРенкер Клеменс, Багиев Георгий Леонидович, and Икрамов Мурат Акрамович. “MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT.” Marketing, (7), 2025. https://doi.org/10.67668/mj/2025iss7/373
ChicagoРенкер Клеменс, Багиев Георгий Леонидович, and Икрамов Мурат Акрамович. “MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT.” Marketing, (7) (2025). https://doi.org/10.67668/mj/2025iss7/373
HarvardРенкер Клеменс, Багиев Георгий Леонидович, and Икрамов Мурат Акрамович (2025) ‘MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT’, Marketing, (7). https://doi.org/10.67668/mj/2025iss7/373
BibTeX
@article{article2025,
  title = {MARKETING APPROACH TO SOLVING PROBLEMS OF SUSTAINABLE BUSINESS MANAGEMENT},
  author = {Ренкер Клеменс and Багиев Георгий Леонидович and Икрамов Мурат Акрамович},
  journal = {Marketing},
  year = {2025},
  number = {7},
  doi = {10.67668/mj/2025iss7/373},
  url = {https://doi.org/10.67668/mj/2025iss7/373}
}

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