Тhis article provides an in -depth exploration of the application of neural networks in marketing, with a particular focus on predicting consumer behavior in real time. In today’s fast -paced digital economy, marketers are tasked with analyzing vast and conti nuously evolving datasets to keep up with shifting consumer preferences. Traditional approaches —such as surveys, focus groups, or statistical modeling —often fall short, as they capture behavior only after the fact and lack the agility to respond to rapid changes. Neural networks, however, leverage a brain -inspired architecture of interconnected nodes to uncover hidden patterns within data, enabling highly accurate predictions of consumer actions, such as purchases or interactions with advertisements, preci sely as they occur. The authors elaborate on the transformative benefits of neural networks for marketing professionals. These include the ability to craft highly personalized customer experiences, optimize advertising campaigns through real -time targeting, and foster greater customer loyalty by delivering relevant interactions at critical moments.
| Mualliflar | Икрамов Мурат Акрамович, Юлдашев Жамшид Абрарович |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-07-31 |
| Son | 7 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss7/371 |
DOI: 10.67668/mj/2025iss7/371 · Maqolaning asl sahifasi
Neuromarketing, consumer behavior, fMRI, EEG, eye -tracking, emotional triggers, marketing strategies, subconscious decision -making, ethical aspects, digital technologies, нейромаркетинг, поведение потребителей, fMRI, EEG, eye-tracking, эмоциональные триггеры, маркетинговые стратегии, подсознательное принятие решений, этические аспекты, цифровые технологии Аnnotatsiya Ushbu maqola marketingda neyron tarmoqlardan foydalanishni, ayniqsa isteʼmolchilar xatti-harakatlarini real vaqtda bashorat qilishga qaratilgan holda batafsil koʻrib chiqadi . Zamonaviy marketing raqamli iqtisodiyot sharoitida doimiy ravishda yangilanib turadigan katta maʼlumotlar hajmini tezkor tahlil qilish zarurati bilan yuzlashmoqda. Soʻrovlar, fokus -guruhlar yoki statistik modellar kabi anʼanaviy yondashuvlar koʻpincha ye tarli emas, chunki ular xatti -harakatlarni faqat sodir boʻlganidan keyin qayd etadi va oʻzgarishlarga darhol javob bera olmaydi. Neyron tarmoqlar esa inson miyasidan ilhomlangan arxitekturadan foydalanadi, bu koʻp sonli oʻzaro bogʻlangan tugunlardan iborat boʻlib, maʼlumotlardagi yashirin qonuniyatlarni 7 aniqlash va isteʼmolchilarning harakatlarini yuqori aniqlik bilan, ular sodir boʻlayotgan paytda bashorat qilish imkonini beradi. Maqola mualliflari neyron tarmoqlardan marketingda foydalanishning afzalliklarini batafsil bayon qiladilar. Bularga yanada aniq shaxsiylashtirilgan takliflar yaratish, real vaqtda maqsadli reklama kampaniyalarining samaradorligini oshirish va mijozlar bila n oʻz vaqtida va dolzarb munosabatlar tufayli ularning sodiqligini mustahkamlash kiradi. Kalit sozlar: Neyromarketing, isteʼmolchilar xatti -harakati, eye - tracking, hissiy triggerlar, marketing strategiyalari, ongsiz qaror qabul qilish, axloqiy jihatlar, raqamli texnologiyalar, Neyromarketing, isteʼmolchilar xatti -harakati, fMRI, EEG, eye - tracking, hissiy triggerlar, marketing strategiyalari, ongsiz qaror qabul qilish, axloqiy jihatlar, raqamli texnologiyalar
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