This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation, premium pricing, brand loyalty, and stand ardized global strategies. The paper also investigates psychological marketing tools used by Apple to influence consumer behavior. The applicability of these strategies to local enterprises is discussed in depth.
| Mualliflar | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss3/478 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss3/478 · Maqolaning asl sahifasi
Apple, international marketing, differentiation, global strategy, brand, innovation, loyalty, anchor effect, Apple, международный маркетинг, дифференциация, глобальная стратегия, бренд, инновации, лояльность, эффект якоря, Apple, xalqaro marketing, differensiatsiya, global strategiya, brend, innovatsiya, sodiqlik, langar effekti
| APA | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli (2025). ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/478 |
|---|---|
| GOST (OAK) | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/478. |
| MLA | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli. “ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/478 |
| Chicago | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli. “ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/478 |
| Harvard | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli (2025) ‘ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/478 |
| BibTeX | @article{yaxyoxonovniyozxojabaxroilogli2025,
title = {ANALYSIS OF APPLE COMPANY USING MARKETING STRATEGIES},
author = {Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli},
journal = {Marketing},
year = {2025},
number = {3},
doi = {10.67668/mj/2025iss3/478},
url = {https://doi.org/10.67668/mj/2025iss3/478}
} |
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