This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation, premium pricing, brand loyalty, and stand ardized global strategies. The paper also investigates psychological marketing tools used by Apple to influence consumer behavior. The applicability of these strategies to local enterprises is discussed in depth.
| Mualliflar | Yaxyoxonov Niyozxoʻja Baxroil oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/478 |
DOI: 10.67668/mj/2025iss3/478 · Maqolaning asl sahifasi
Apple, international marketing, differentiation, global strategy, brand, innovation, loyalty, anchor effect, Apple, международный маркетинг, дифференциация, глобальная стратегия, бренд, инновации, лояльность, эффект якоря, Apple, xalqaro marketing, differensiatsiya, global strategiya, brend, innovatsiya, sodiqlik, langar effekti
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed…
This article examines the current state and development prospects of the profession of guide -interpreters in Uzbekistan. It explores the essential role of guide - interpreters in the tourism sector as cultural…
This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic…
This article analyzes the use of digital technologies in the higher education system and their impact on the educational process. Ways to improve digital infrastructure, improve teachersʼ skills, and effectively use…
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
This article examines the system of the knowledge economy, which affects the sustainable economic development of our country. The conditions for the formation of the knowledge economy in our country are analyzed and…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
The agricultural sector is of great importance in ensuring the sustainable growth of the national economy based on the socio -economic development of the regions. In particular, agrologistics centers are being…
This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are…
This article highlights the scientific and theoretical foundations of developing industrial enterprises based on innovative technologies. In the context of intensifying global competition and the growing impact of…