Improving the use of marketing strategies in increasing the competitiveness of enterprises

Рахимова Тамила Баходур кизи, Докторант Ташкентского государственного

Marketing · 2025-yil

Annotatsiya

This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are analyzed. Each strategy is examined in terms of its effectiveness in the context of the modern market, and practical examples are provided to support the results of its application. The article 268 offers recommendations for companies looking to improve their market position using different marketing tools. Based on the analysis, a conclusion is drawn about the importance of adapting marketing strategies to changing market conditions and consumer needs.

Maqola ma’lumotlari
MualliflarРахимова Тамила Баходур кизи, Докторант Ташкентского государственного
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/483
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/483 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing strategies, competitiveness, differentiation, price competition, innovative marketing, focus strategy, partnership, market share, customer loyalty, sustainable development, маркетинговые стратегии, конкурентоспособность, дифференциация, ценовая конкуренция, инновационный маркетинг, фокусирование, партнерство, рыночная доля, лояльность клиентов, устойчивое развитие, marketing strategiyalari, raqobatbardoshlik, farqlash, narxlar raqobati, innovatsion marketing, diqqat markazida bo'lish, sheriklik, bozor ulushi, mijozlarning sodiqligi, barqarorlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAРахимова Тамила Баходур кизи, & Докторант Ташкентского государственного (2025). IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/483
GOST (OAK)Рахимова Тамила Баходур кизи, Докторант Ташкентского государственного IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/483.
MLAРахимова Тамила Баходур кизи, and Докторант Ташкентского государственного. “IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/483
ChicagoРахимова Тамила Баходур кизи, and Докторант Ташкентского государственного. “IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/483
HarvardРахимова Тамила Баходур кизи, and Докторант Ташкентского государственного (2025) ‘IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/483
BibTeX
@article{article2025,
  title = {IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES},
  author = {Рахимова Тамила Баходур кизи and Докторант Ташкентского государственного},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/483},
  url = {https://doi.org/10.67668/mj/2025iss3/483}
}

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