This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are analyzed. Each strategy is examined in terms of its effectiveness in the context of the modern market, and practical examples are provided to support the results of its application. The article 268 offers recommendations for companies looking to improve their market position using different marketing tools. Based on the analysis, a conclusion is drawn about the importance of adapting marketing strategies to changing market conditions and consumer needs.
| Mualliflar | Рахимова Тамила Баходур кизи, Докторант Ташкентского государственного |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss3/483 |
DOI: 10.67668/mj/2025iss3/483 · Maqolaning asl sahifasi
marketing strategies, competitiveness, differentiation, price competition, innovative marketing, focus strategy, partnership, market share, customer loyalty, sustainable development, маркетинговые стратегии, конкурентоспособность, дифференциация, ценовая конкуренция, инновационный маркетинг, фокусирование, партнерство, рыночная доля, лояльность клиентов, устойчивое развитие, marketing strategiyalari, raqobatbardoshlik, farqlash, narxlar raqobati, innovatsion marketing, diqqat markazida bo'lish, sheriklik, bozor ulushi, mijozlarning sodiqligi, barqarorlik
The article explores the issues of ensuring economic security in the process of forming and developing industrial clusters. The relevance of the cluster approach as a tool for enhancing the competitiveness and…
This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated…
This article presents insights into risk management practices aimed at protecting the assets of commercial banks, with a focus on their application in Uzbekistanʼs national economy. It highlights measures taken during…
This article examines international experience in the development of clustering. It analyzes cluster development models employed in various countries and their impact on enhancing the competitiveness of different…
This article explores the theoretical foundations of dividend policy in commercial banks, emphasizing its alignment with evolving socio -economic conditions. It highlights the importance of managing credit risks…
This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic…
This scientific work analyzes the specific features of auditing cultural institutions. In particular, the financial, legal and social aspects of the activities of cultural institutions such as theaters are…
The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed…
This article analyzes the prospects of implementing digital transformation and Big Data technologies in Uzbekistanʼs meteorological service. It briefly reviews the history and development stages of meteorology and…
This article explores the international marketing strategies of the multinational corporation Apple, analyzing their role in achieving global market success. It emphasizes key approaches such as product differentiation…