This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated as a condition for enhancing competitiveness and sustainability in the banking sector. The paper analyzes the main 259 methods of collecting and processing information used to develop client -focused strategies. Special attention is paid to modern digital tools and Big Data analytics. Practical recommendations are formulated for integrating marketing research results into the strategic management system of commercial banks.
| Mualliflar | Кахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss3/482 |
DOI: 10.67668/mj/2025iss3/482 · Maqolaning asl sahifasi
marketing research, commercial bank, customer strategy, consumer behavior, segmentation, Big Data, digital analytics, маркетинговые исследования, коммерческий банк, клиентская стратегия, поведение потребителей, сегментация, Big Data, цифровая аналитика, marketing tadqiqotlari, tijorat banki, mijoz strategiyasi, iste’molchi xulqi, segmentatsiya, Big Data, raqamli tahlil
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