Marketing research as a tool for forming client strategy of commercial banks

Кахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи

Marketing · 2025-yil

Annotatsiya

This article examines the role of marketing research as a key tool in shaping the customer strategy of commercial banks. The necessity of in-depth analysis of customer needs, preferences, and behavior is substantiated as a condition for enhancing competitiveness and sustainability in the banking sector. The paper analyzes the main 259 methods of collecting and processing information used to develop client -focused strategies. Special attention is paid to modern digital tools and Big Data analytics. Practical recommendations are formulated for integrating marketing research results into the strategic management system of commercial banks.

Maqola ma’lumotlari
MualliflarКахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/482
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/482 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing research, commercial bank, customer strategy, consumer behavior, segmentation, Big Data, digital analytics, маркетинговые исследования, коммерческий банк, клиентская стратегия, поведение потребителей, сегментация, Big Data, цифровая аналитика, marketing tadqiqotlari, tijorat banki, mijoz strategiyasi, iste’molchi xulqi, segmentatsiya, Big Data, raqamli tahlil

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAКахрамонов Хуршиджон Шухрат угли, & Маннабова Хулкар Фарход кизи (2025). MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/482
GOST (OAK)Кахрамонов Хуршиджон Шухрат угли, Маннабова Хулкар Фарход кизи MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/482.
MLAКахрамонов Хуршиджон Шухрат угли, and Маннабова Хулкар Фарход кизи. “MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/482
ChicagoКахрамонов Хуршиджон Шухрат угли, and Маннабова Хулкар Фарход кизи. “MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/482
HarvardКахрамонов Хуршиджон Шухрат угли, and Маннабова Хулкар Фарход кизи (2025) ‘MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/482
BibTeX
@article{article2025,
  title = {MARKETING RESEARCH AS A TOOL FOR FORMING CLIENT STRATEGY OF COMMERCIAL BANKS},
  author = {Кахрамонов Хуршиджон Шухрат угли and Маннабова Хулкар Фарход кизи},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/482},
  url = {https://doi.org/10.67668/mj/2025iss3/482}
}

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