Increasing the competitiveness of small business entities based on digital marketing strategies

Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli

Marketing · 2025-yil

Annotatsiya

This article analyzes the effectiveness of digital marketing strategies in enhancing the competitiveness of small business entities. The study examines the impact of SEO (search engine optimization), social media marketing (SMM), email marketing, pay-per-click advertising (PPC), and influencer marketing on small business growth. Special attention is given to assessing the return on investment (ROI) using Google Analytics, Facebook Business Manager, and other analytical tools. The research finds that SEO and email marketing provide long-term sustainability, whereas PPC advertising and influencer marketing offer quick but more costly results. The article presents recommendations for selecting and optimizing the most effective marketing strategies for small businesses.

Maqola ma’lumotlari
MualliflarTursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/470
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/470 · Maqolaning asl sahifasi

Kalit so‘zlar

small business, digital marketing, SEO, social media marketing, email marketing, PPC advertising, influencer marketing, competitiveness, marketing strategies, Google Analytics, ROI, customer acquisition, business growth, малый бизнес, цифровой маркетинг, SEO, маркетинг в социальных сетях, email -маркетинг, PPC-реклама, маркетинг с инфлюенсерами, 131 конкурентоспособность, маркетинговые стратегии, Google Analytics, ROI, привлечение клиентов, развитие бизнеса, kichik biznes, raqamli marketing, SEO, ijtimoiy media marketing, email marketing, PPC reklama, influencer marketing, raqobatbardoshlik, marketing strategiyalari, Google Analytics, ROI, mijoz jalb qilish, biznes rivojlanishi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli (2025). INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/470
GOST (OAK)Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/470.
MLATursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli. “INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/470
ChicagoTursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli. “INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/470
HarvardTursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli (2025) ‘INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/470
BibTeX
@article{tursunxojayevaxrorxojajamoliddinogli2025,
  title = {INCREASING THE COMPETITIVENESS OF SMALL BUSINESS ENTITIES BASED ON DIGITAL MARKETING STRATEGIES},
  author = {Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/470},
  url = {https://doi.org/10.67668/mj/2025iss3/470}
}

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