This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing, customer -oriented strategies, loyalty programs, etc.) based on practical examples is presented and relevant recomm endations are developed for retail entities in Uzbekistan.
| Mualliflar | Saminjonov Nurilloxon Abdubanno oʻgʻli, Fargʻona viloyati Iqtisodiyot va moliya |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/465 |
DOI: 10.67668/mj/2025iss3/465 · Maqolaning asl sahifasi
retail, neuromarketing, neuromarketing strategies, advertising, product, customer, purchase, packaging, placement, розничная торговля, нейромаркетинг, стратегии нейромаркетинга, реклама, продукт, клиент, покупка, упаковка, размещение, chakana savdo, neyromarketing, neyromarketing strategiyalari, reklama, mahsulot, mijoz, xarid, qadoq, joylashtirish
This scientific article explores the ongoing reforms in the electric power network, their outcomes, and the persistent challenges in the sector. It analyzes the natural monopoly conditions in the production and…
This article analyzes the need to develop an innovative management system in small businesses, the existing problems and ways to overcome them. Modern approaches to innovation management, the advantages of introducing…
The aim of this work is to improve the methodology for enhancing the innovation efficiency of telecommunication equipment manufacturing companies. Innovations in the telecommunications sector, technological development…
The article examines the current state and development issues of fruit and vegetable production in the agrarian sector of our republic and its regions. Key measures for enhancing agriculture in the context of modern…
This article analyzes strategic directions for enhancing industrial potential through the formation and development of industrial clusters. The author thoroughly examines the principles of clustering, the structural…
This study analyzes the integration of technical regulation systems and quality management in industrial enterprises and outlines practical directions for their improvement. The effectiveness of implementing a quality…
Эффективное и продуктивное использование земель сельскохозяйственного назначения, своевременная компенсация и устранение недостатков в соответствии с нормативными актами, регулирующими развитие агропромышленного…
В статье описаны условия, принципы, зарубежный опыт и пути эффективного использования значения малого бизнеса и частного предпринимательства в повышении качества жизни населения, социальной среды, качества жизни…
This article analyzes the effectiveness of digital marketing strategies in enhancing the competitiveness of small business entities. The study examines the impact of SEO (search engine optimization), social media…
This article also presents concepts about the relevance and importance of e- commerce today. Econometric analyses were conducted to study the impact of various factors on the development of the e-commerce system in an…