Sirkulyar iqtisodiyot tamoyillari asosida masʼuliyatli isteʼmolni ragʻbatlantirishda neyromarketing strategiyalaridan foydalanish

Saminjonov Nurilloxon Abdubanno oʻgʻli

Marketing · 2026-yil

Annotatsiya

The article examined the theoretical foundations and practical directions of using neuromarketing strategies to stimulate responsible consumption based on circular economy principles. The author combined electroencephalography, eye tracking and the implicit association test with the nudge concept and systematised the mechanisms of eco-label salience, packaging design for reuse, social norm messaging and default options for repair and return. Household waste generation, its recycling rate and retail trade turnover in Uzbekistan were assessed using official sources. A conceptual model linking neuromarketing diagnostics, nudge instruments and circular outcomes was proposed together with an integral indicator of stimulus effectiveness. The analysis showed that neurophysiological measures allowed stimuli supporting responsible choice to be pretested before launch. Principles for the ethical application of neuromarketing and practical proposals were substantiated. The findings are of practical importance for retail chains, manufacturers and research institutions.

Maqola ma’lumotlari
MualliflarSaminjonov Nurilloxon Abdubanno oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-25
Betlar285-296
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026issmaxsus/2084
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026issmaxsus/2084 · Maqolaning asl sahifasi

Kalit so‘zlar

neyromarketing, masʼuliyatli isteʼmol, sirkulyar iqtisodiyot, yoʻnaltiruvchi turtki, eko-yorliq, ijtimoiy meʼyor, standart tanlov, neyroetika, нейромаркетинг, ответственное потребление, циркулярная экономика, подталкивание, экомаркировка, социальная норма, вариант по умолчанию, нейроэтика, neuromarketing, responsible consumption, circular economy, nudge, eco-label, social norm, default option, neuroethics

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASaminjonov Nurilloxon Abdubanno oʻgʻli (2026). SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH. Marketing, 285-296. https://doi.org/10.67668/mj/2026issmaxsus/2084
GOST (OAK)Saminjonov Nurilloxon Abdubanno oʻgʻli SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH // Marketing. – 2026. – B. 285-296. – DOI: 10.67668/mj/2026issmaxsus/2084.
MLASaminjonov Nurilloxon Abdubanno oʻgʻli. “SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH.” Marketing, 285-296, 2026. https://doi.org/10.67668/mj/2026issmaxsus/2084
ChicagoSaminjonov Nurilloxon Abdubanno oʻgʻli. “SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH.” Marketing, 285-296 (2026). https://doi.org/10.67668/mj/2026issmaxsus/2084
HarvardSaminjonov Nurilloxon Abdubanno oʻgʻli (2026) ‘SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH’, Marketing, 285-296. https://doi.org/10.67668/mj/2026issmaxsus/2084
BibTeX
@article{saminjonovnurilloxonabdubannoogli2026,
  title = {SIRKULYAR IQTISODIYOT TAMOYILLARI ASOSIDA MASʼULIYATLI ISTEʼMOLNI RAGʻBATLANTIRISHDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH},
  author = {Saminjonov Nurilloxon Abdubanno oʻgʻli},
  journal = {Marketing},
  year = {2026},
  pages = {285-296},
  doi = {10.67668/mj/2026issmaxsus/2084},
  url = {https://doi.org/10.67668/mj/2026issmaxsus/2084}
}

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