The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
Based on the analysis of international experience, the article examines the issues of determining the effectiveness of state policy on import substitution, including through the use of offset mechanisms in industrial…
This article studies the current issues of increasing the competitiveness of small business entities and improving the management mechanism. Today, small business is considered a key tool in economic development…
This article examines the theoretical and methodological aspects of the formation and development of the regional food market based on a systematic approach. In a market economy, the importance of the regional food…
Real yestate management is important in the business sestor, and its yeffestiveness is aimed at insreasing the valuye of real yestate and maximizing its insome. This artisle analyzes the main features and theoretisal…
This article thoroughly explored the accounting and valuation of inventories based on the International Financial Reporting Standards (IFRS), particularly IFRS No. 2 "Inventories". The key cost components –…
The article analyzes international practices, existing approaches, and assessment systems related to regional economic security. Specifically, it examines strategic methods, indicator systems, and digital monitoring…
This article provides a scientifically grounded analysis of the necessity and prospects for developing a digital transformation strategy in local communities (mahallas). A comparative analysis of Uzbekistanʼs mahalla…
This article presents an in-depth analysis of international experiences in econometric modeling of labor resource dynamics , with a special focus on the impact of the global pandemic and economic shocks on the…
This article examines the peculiarities and principles of financial services development in the region, presenting a classification of organizational principles (transparency, convenience, security through data…
This article examines the topic of the new stage of personnel selection, as well as the prospects for the implementation of the outsourcing system. In addition, the article analyzes the advantages of the outsourcing…
This article examines the challenges of environmental sustainability in e - commerce and strategies to address them. In particular, it analyzes the environmental impact of packaging materials and delivery systems and…
This article provides a scientific analysis of the disparities in the socio -economic development of regions and highlights the main theoretical approaches used in the study of this process. The causes of disparities in…
This article analyzes the issues of improving digital corporate governance models in joint-stock companies based on international standards and national practices . The study examines the impact of OECD principles , ISO…
This study explores the relationship between urbanization processes and the ecological -geological situation across regions of Uzbekistan. Key indicators include population density, life expectancy, air pollution…
This study analyzes the socio -economic disparities between regions in Uzbekistan, focusing on their causes and potential mechanisms for mitigation. Using Gini coefficient, quintile distribution, and spatial analysis…
В данной статье анализируются теоретические основы и практические аспекты внедрения принципов менеджмента качества в отрасли строительных материалов. Он основан на экономических тенденциях в отрасли строительных…
In the Republic of Karakalpakstan, the effectiveness of management in construction material enterprises is examined in relation to the increase in production volumes. Based on available data, proposals and…
This article analyzes the theoretical aspects of the problem of seasonality observed in the fiyeld of tourism in Uzbekistan. As a result of the uneven distribution of the tourist flow throughout the year, it is noted…
The article provides a scientific analysis of the strategy for providing freight transportation services to the population by road transport in the Republic of Uzbekistan, its structural components, and development…
This article discusses various theoretical approaches to segmenting taxpayer activities and developing tax risk analysis in determining and managing tax risk. The financial activities of any subject are fraught with…
This article examines the issues of improving the economic efficiency of industrial enterprises through the use of digital technologies. It provides a detailed analysis of digital transformation processes, strategies…
This article analyzes the directions of improving the anti -crisis management strategy at the enterprise on a scientific basis. The study separately studied the issues of early detection of crisis situations…
This article is dedicated to the statistical analysis of the unemployment rate in the Republic of Uzbekistan. It examines the unemployment rate and its causes, as well as factors influencing household incomes and…
This article explores the scientific and theoretical aspects of the effective use of working capital in enterprises. Additionally, the working capital status and the dynamics of structural changes at “Maxam Chirchiq”…
The article comprehensively analyzes the theoretical and practical aspects of managing and developing warehouse operations within the logistics system. The 330 importance of warehouses in production and service…
This article examines the relevance, opportunities, and existing challenges of using social media marketing (SMM) tools for the sustainable development of regional 477 tourism, with a focus on the Khorezm region. The…
33 In this study, the effectiveness of "Economics" areas in the educational services market is assessed based on modern econometric methods. The main variables in the work are the quality of personnel…
This article explores the implementation potential of omnichannel marketing strategy in industrial enterprises producing cleaning products. The study is based on the POP, UTAUT2, and 3D Omnichannel models, focusing on…
This article analyzes the traditional and modern methods for improving the efficiency of bank assets in the Republic of Uzbekistan and explores opportunities to accelerate the activities of commercial banks through the…
This article analyzes existing methods of assessing the conjuncture of the food market and proposes scientifically grounded recommendations for improving their effectiveness. During the research, the specific features…
This article analyzes the legal, institutional, and technical framework of Latviaʼs taxpayer rating system and its practical impact on fiscal discipline, tax transparency, and honest business promotion. The study…
This article analyzes the factors affecting the mortgage market of Uzbekistan. It also highlights the economic essence and necessity of the “Escrow” system in the mortgage market. The article studies the experience of…
This paper examines the interconnection between creative industries and tourism development in the Republic of Karakalpakstan. Using regression analysis and propensity score matching (PSM), the study identifies causal…
Reforms aimed at the sustainable development of the "green" economy in the world are becoming an integral part of the global trend. The level of activation of the "green" sector in the global market…
Reforms aimed at the sustainable development of the "green" economy in the world are becoming an integral part of the global trend. The level of activation of the "green" sector in the global market…
The article explores the conceptual foundations of strategic management for the innovative development of construction enterprises. The necessity of forming an integrated system of strategic management aimed at ensuring…
A common trend and simultaneously a serious problem in tourism is seasonality, characterized by sharp increases in tourist flows in the summer and declines in the winter and, especially, the autumn -spring months…
The article examines the theoretical and practical aspects of implementing “smart city” technologies in the management system of housing and communal services (HCS). The concept of a умный город is presented as an…
This article explores the current state, structural dynamics, and development trends of Uzbekistan’s transport services sector. The study emphasizes the dominance of road transport, the rapid growth of logistics and…
The article highlights the theoretical and methodological approaches to comparing and evaluating the efficiency of economic systems based on sustainable № 10-SON OKTA BR, 2025 -YIL 215 development indicators. It reveals…
This paper assesses the effectiveness of digital marketing strategies in tourism enterprises, examining the relationships among the digital engagement index, brand awareness, customer retention, and conversion…
The article examines the efficiency of the use of labor resources in textile enterprises. The potential of labor resources is characterized. The provision of labor resources to the enterprise is analyzed, as well as…
The article analyzes the impact of diversification strategy on competitiveness in the agricultural products market. The study highlights the processes of building competitive advantages in manufacturing enterprises…
The article analyzes the scientific and theoretical foundations of the “brand book” concept for brands operating within the franchising system, as well as its role and practical significance in marketing communications…
This article presents legal and analytical information on the work carried out within the framework of the «Initiative Budget» process conducted this year through the «Open Budget» information portal organized by the…
This study assessed the impact of eco -digital marketing strategies on the export competitiveness of grape -producing small and medium -sized enterprises (SMEs) in Uzbekistan. Using regression and correlation models, a…
The development of entrepreneurship, along with many other factors, also depends on innovative activity. The article studies the issues of innovation management in enterprises engaged in entrepreneurial activity…
This paper explores the practical implementation of digital marketing technologies in small business entities and evaluates the level of innovative approaches applied. Based on data collected through surveys and…
The article presents a systematic analysis of the key factors determining economic efficiency in the viticulture sector. Based on the scientific works of various researchers, the study highlights the advantages of a…
The article systematizes contemporary scholarly views on the concept of a regionʼs economic potential. Based on the obtained results, a scientific proposal and practical recommendations were developed aimed at…