The role of digital marketing in forming ecological awareness of consumers

Uzoqova Dilnoza Yusuf qizi

Marketing · 2025-yil

Annotatsiya

The article examines the role of digital marketing in shaping consumersʼ environmental awareness. Based on content analysis and comparative approaches, it discusses the effectiveness of social media, mobile applications, and interactive advertising in prom oting ecological values. The findings indicate that digital platforms significantly influence consumersʼ ecological attitudes and behavioral changes. The study also highlights the social importance of green marketing and the role of brands in fostering env ironmental culture through digital strategies. 189

Maqola ma’lumotlari
MualliflarUzoqova Dilnoza Yusuf qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/681
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/681 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, environmental awareness, consumer behavior, sustainable development, social media, interactive content, ecological values, eco - friendly products, digital strategy, environmental responsibility, marketing communications, mobile applicati ons, цифровой маркетинг, экологическое сознание, поведение потребителей, устойчивое развитие, социальные сети, интерактивный контент, экологические ценности, экологическая продукция, цифровая стратегия, экологическая ответственность, маркетинговые коммуникации, мобильные приложения, raqamli marketing, ekologik ong, isteʼmolchi xulq -atvori, barqaror rivojlanish, ijtimoiy tarmoqlar, interaktiv kontent, ekologik qadriyatlar, ekologik mahsulot, raqamli strategiya, ekologik masʼuliyat, marketing kommunikatsiyasi, mobil ilovalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAUzoqova Dilnoza Yusuf qizi (2025). THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/681
GOST (OAK)Uzoqova Dilnoza Yusuf qizi THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/681.
MLAUzoqova Dilnoza Yusuf qizi. “THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/681
ChicagoUzoqova Dilnoza Yusuf qizi. “THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/681
HarvardUzoqova Dilnoza Yusuf qizi (2025) ‘THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/681
BibTeX
@article{uzoqovadilnozayusufqizi2025,
  title = {THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS},
  author = {Uzoqova Dilnoza Yusuf qizi},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/681},
  url = {https://doi.org/10.67668/mj/2025iss9/681}
}

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