Foreign experience in increasing competitiveness in the market of advertising services and directions for its application in Uzbekistan

Xamrakulov Azamat Baxritdinovich

Marketing · 2025-yil

Annotatsiya

This article examines the issues of enhancing competitiveness in the advertising services market, analyzing foreign best practices and exploring the possibilities of their application in Uzbekistan. The study highlights global trends such as digital transf ormation, innovative marketing strategies, and brand management. The current state of Uzbekistanʼs advertising market is analyzed, along with existing challenges, and practical recommendations are proposed to improve the industryʼs competitiveness based on international experience.

Maqola ma’lumotlari
MualliflarXamrakulov Azamat Baxritdinovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/683
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/683 · Maqolaning asl sahifasi

Kalit so‘zlar

advertising services, competitiveness, innovation, foreign experience, digital marketing, digital technologies, service quality, consumer behavior. 488, рекламные услуги, конкурентоспособность, инновации, зарубежный опыт, цифровой маркетинг, цифровые технологии, качество услуг, поведение потребителей, reklama xizmatlari, raqobatbardoshlik, innovatsiya, xorij tajribasi, raqamli marketing, raqamli texnologiyalar, innovatsiyalar, xizmatlar sifati, isteʼmolchi xulq-atvori

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXamrakulov Azamat Baxritdinovich (2025). FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/683
GOST (OAK)Xamrakulov Azamat Baxritdinovich FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/683.
MLAXamrakulov Azamat Baxritdinovich. “FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/683
ChicagoXamrakulov Azamat Baxritdinovich. “FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/683
HarvardXamrakulov Azamat Baxritdinovich (2025) ‘FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/683
BibTeX
@article{xamrakulovazamatbaxritdinovich2025,
  title = {FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN},
  author = {Xamrakulov Azamat Baxritdinovich},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/683},
  url = {https://doi.org/10.67668/mj/2025iss9/683}
}

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