This article examines the issues of enhancing competitiveness in the advertising services market, analyzing foreign best practices and exploring the possibilities of their application in Uzbekistan. The study highlights global trends such as digital transf ormation, innovative marketing strategies, and brand management. The current state of Uzbekistanʼs advertising market is analyzed, along with existing challenges, and practical recommendations are proposed to improve the industryʼs competitiveness based on international experience.
| Mualliflar | Xamrakulov Azamat Baxritdinovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss9/683 |
DOI: 10.67668/mj/2025iss9/683 · Maqolaning asl sahifasi
advertising services, competitiveness, innovation, foreign experience, digital marketing, digital technologies, service quality, consumer behavior. 488, рекламные услуги, конкурентоспособность, инновации, зарубежный опыт, цифровой маркетинг, цифровые технологии, качество услуг, поведение потребителей, reklama xizmatlari, raqobatbardoshlik, innovatsiya, xorij tajribasi, raqamli marketing, raqamli texnologiyalar, innovatsiyalar, xizmatlar sifati, isteʼmolchi xulq-atvori
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