MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES

Исраилов Рустамбек Ибрагимович

Marketing · 2025-yil

Annotatsiya

This article examines the methodology for assessing factors influencing the development of small business entities, the identification of factors affecting the development of small business using PEST analysis (political, economic, socio - demographic, techn ological factors), the essence of PEST analysis — determining and evaluating the impact of macro -environmental factors on the current and future performance of small business entities.

Maqola ma’lumotlari
MualliflarИсраилов Рустамбек Ибрагимович
JurnalMarketing
Nashr sanasi2025-09-30
Son9
TilRus
DOI10.67668/mj/2025iss9/690

Kalit so‘zlar

small business, entrepreneurship, efficiency, analysis, factors, assessment, political factors, economic factors, socio -demographic factors, technological factors, result, малый бизнес, предпринимательство, эффективность, анализ, факторы, оценка, политические факторы, экономические факторы, социально -демографические факторы, технологические факторы, результат, kichik biznes, tadbirkorlik, samaradorlik, tahlil, omillar, baholash, siyosiy omillar, iqtisodiy omillar, ijtimoiy -demografik omillar, texnologik omillar, natija

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