Use of international marketing strategies in the sustainable development of the service field

Abduvoxidov Behzod

Marketing · 2026-yil

Annotatsiya

This scientific article provides an in -depth analysis of the theoretical, methodological, and practical aspects of applying international marketing strategies in ensuring the sustainable development of the service sector. The study reveals the growing role of the service sector in the global economy and examines the mechanisms for integrating the concept of sustainable development with marketing strategies. The № 1 -SON YANVA R, 202 6-YIL 454 research employs systematic analysis, a comparative approach, empirical observation, analysis of secondary statistical data, and strategic marketing models. The findings demonstrate that the implementation of digital, differentiated, and environmentally oriented international marketing strategies in the service sector plays a significant role in ensuring sustainable economic growth, enhancing competitiveness, and increasing consumer satisfaction.

Maqola ma’lumotlari
MualliflarAbduvoxidov Behzod
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/693
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/693 · Maqolaning asl sahifasi

Kalit so‘zlar

service sector, sustainable development, international marketing strategies, services marketing, global market, digital marketing, green marketing, сфера услуг, устойчивое развитие, международные маркетинговые стратегии, маркетинг услуг, глобальный рынок, цифровой маркетинг, зелёный маркетинг, xizmat koʻrsatish sohasi, barqaror rivojlanish, xalqaro marketing strategiyalari, xizmatlar marketingi, global bozor, raqamli marketing, yashil marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbduvoxidov Behzod (2026). USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/693
GOST (OAK)Abduvoxidov Behzod USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/693.
MLAAbduvoxidov Behzod. “USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/693
ChicagoAbduvoxidov Behzod. “USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/693
HarvardAbduvoxidov Behzod (2026) ‘USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/693
BibTeX
@article{abduvoxidovbehzod2026,
  title = {USE OF INTERNATIONAL MARKETING STRATEGIES IN THE SUSTAINABLE DEVELOPMENT OF THE SERVICE FIELD},
  author = {Abduvoxidov Behzod},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/693},
  url = {https://doi.org/10.67668/mj/2026iss1/693}
}

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