The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Ilmiy sohalari | Iqtisodiyot |
| OAK ixtisoslik kodi | 08.00.00 (Иқтисодиёт фанлари) |
| OAK qarori | №362/5, 4 октябрь 2024 |
| Jurnal turi | Миллий |
| OAK holati | Ro‘yxatda |
| Maqolalar indeksda | 2159 (2024–2026) |
| Ochiq kirish | Ha |
| Indekslash | Google Scholar |
Telegram orqali maqola yuborish
| Ixtisoslik | Soha | Qaror | Sana | Holati | Turi |
|---|---|---|---|---|---|
| 08.00.00 | Иқтисодиёт фанлари | №362/5 | 4 октябрь 2024 | Қўшилди | Миллий |
| E-pochta | info@marketingjournal.uz |
|---|---|
| E-pochta | otabek@marketingjournal.uz |
| Telefon | +998977838464 |
This article analyzes the current state of marketing processes and development prospects at grain products manufacturing enterprises. Within the scope of the research, modern marketing strategies, digital marketing…
The article analyzes the formation, theoretical evolution and methodological improvement of the concept of “sustainable use” based on a systemic approach. The aim of the study is to reinterpret the concept of…
This article analyzes the factors and methodological approaches influencing the mechanism of innovation management in the higher education system. Also, the American economist and sociologist C. Rogers developed a…
This article examines advanced approaches used for the rapid assessment of economic activity and elaborates the methodological and conceptual foundations for introducing the Business Activity Index (BFI) in Uzbekistan…
This article analyzes the limitations of existing approaches to evaluating the effectiveness of regional small industrial zones and proposes an integrated system of indicators to address this issue. Based on systematic…
This article examines the potential of using digital marketing technologies to enhance the appeal of tourism services in the Bukhara region. The study analyzed modern digital marketing methods, such as social media…
The article explores the essence of motivational approaches. It analyzes the motivational methods used in the marketing activities of sewing and knitwear enterprises. The study also provides recommendations for the…
This article provides a systematic analysis of the introduction of the Authorized Economic Operator (AEO) institution in the Republic of Uzbekistan, as well as its № 1 82 current status and effectiveness. Based on…
his scientific article provides a theoretical and empirical analysis of the role of virtual learning environments and virtual laboratory platforms in developing studentsʼ critical thinking skills in the context of…
This scientific article examines , from both theoretical and practical perspectives , the methodology for determining the level of trust in evaluation mechanisms within the higher education system and for calculating…
The article substantiates the need for digital transformation of management processes in higher education institutions. The relevance of digital management, state policy, theoretical approaches, foreign experience and…
This article provides a theoretical and empirical analysis of structural changes in the regional industrial structure and their impact on the dynamics of economic growth. The study examines changes in the sectoral…
This article examines the role and significance of innovative technologies in enhancing the economic efficiency of railway transport enterprises. The impact of artificial intelligence, Internet of Things (IoT), digital…
The article provides a comprehensive assessment of the impact of family entrepreneurship on poverty reduction in Namangan region through multi -factor econometric analysis. The study explores the relationship between…
This article analyzes the issues of improving product cost calculation methods based on national practices and international experience. The study scientifically evaluates the essence of full cost, direct costing, and…
This article examines the role of the healthcare sector in the region and the objective nature of its development. It also presents conclusions on the effective study of the role of the healthcare sector in the region…
This article outlines the theoretical foundations for identifying fraud cases through audits. In particular, the concept of fraud, fraud cases, and the risk factors that cause them, as well as the analytical procedures…
This article examines the role and significance of marketing policy in banking activities, as well as its impact on strategic management, competitiveness, and customer -oriented development. The study analyzes key areas…
This article provides a comprehensive analysis of institutional reforms implemented in the construction sector of the Republic of Uzbekistan, their socio - economic effectiveness, and development trends. The study…
The growing pressure on agricultural resources, rising energy demand, and intensifying climate impacts have compelled many countries to consider innovative dual-use land technologies. Among these, agrivoltaic systems…
The article analyzes theoretical approaches to assessing the economic efficiency of digital transformation in the regional construction system. The impact of digital technologies on efficiency, cost -optimization…
This article examines depreciable assets and the objective necessity of their accounting. In particular, authorʼs approaches to the concepts of "depreciable assets" and "fixed assets" have been developed, and relevant…
В данной научной статье проведён теоретический и практический анализ роли и значения стратегического менеджмента в сфере услуг. Научно обоснована необходимость стратегического управления в условиях усиления конкурентной…
This article addresses the development of scientifically and practically significant proposals and recommendations aimed at the comprehensive development of the agricultural products market in the agrarian sector within…
The article analyzes the impact of environmental and innovative factors on the production efficiency of chemical industry enterprises. The necessity of taking into account the consolidated influence of environmental…
This article analyzes the issues of organizing production in the building materials industry on the principles of quality management and its assessment in a scientific and practical way. In order to determine the level…
This article comprehensively covers the organization of goods delivery for retail enterprises and the technological aspects of this process. The study analyzes the main stages of the product delivery system – order…
This article is devoted to studying the theoretical foundations of the development of Special Economic Zones (SEZs) in regions. The concept of SEZs, as well as the economic and legal theories of their establishment and…
Mazkur ilmiy tadqiqot ishida oliy taʼlim muassasalarida boshqaruv samaradorligini oshirishning nazariy-uslubiy jihatlari kompleks ravishda tahlil qilingan. Tadqiqotda oliy taʼlim muassasalari boshqaruvining nazariy…
Mazkur maqolada milliy iqtisodiyotda turizm sohasining hududiy ixtisoslashuvini shakllantirish va rivojlantirish jarayonlari tahlil qilindi. Tadqiqot davomida hududlarning turistik salohiyati, resurslar bazasi va…
This study analyzes the potential for improving retail efficiency in Central Asian countries through the implementation of CRM systems, use of customer data, loyalty programs, and omnichannel strategies. Rapid e…
An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online…
The article presents methodological approaches to assessing and ensuring the economic sustainability of Uzbekistan's cotton -textile clusters. Factors influencing the level of sustainability are identified, and an…
This study examined key behavioral barriers in consumer decision -making. Emotional distortions, information overload, and cognitive shortcuts were identified as significant factors affecting purchase frequency and cost…
This article examines the relationship between marketing and economic sustainability in business development. Marketing helps to promote goods and services, while economic sustainability ensures the stability and…
This article examines the pressing issue of highly qualified specialist migration in modern Uzbekistan, known as "brain drain." Based on an analysis of statistical data and the legal framework, key factors driving the…
This article analyzes the current state of domestic trade in Uzbekistan, the factors affecting its efficiency, and the ways to modernize the trade system under the conditions of a digital economy. The study explores the…
The article examines various machine learning models for predicting GN FEA codes based on product descriptions entered into customs declarations. GN FEA codes are widely used by all customs services due to a number of…
The article analyzes the rapid development of digital marketing in small businesses in Uzbekistan, highlighting its advantages and existing challenges. It examines the transformation of marketing tools under the…
The article analyzes the strategic application of interdisciplinary neuromarketing methods within the highly competitive environment of modern digital marketplaces such as Wildberries, Uzum Market, and Yandex.Market…
The article examines the strategic role of the seed sector in shaping a resilient global agricultural and food system. Drawing on international statistical series for 2000 –2023 and datasets from FAO, OECD, UPOV , ISTA…
The article is devoted to the study of methodological approaches to teaching digital economy in higher educational institutions of Uzbekistan. Teaching competencies and effective pedagogical technologies that contribute…
This article provides a theoretical and empirical analysis of the impact of digital transformation, electronic services and artificial intelligence technologies on the management efficiency of service enterprises. The…
This article provides a scientific analysis of the key factors influencing the development of family entrepreneurship and its impact on poverty reduction. The study evaluates the effects of financial support, labor…
This article examines the criteria and indicators for assessing the effectiveness of developing and implementing an innovation strategy. Also, methods based on multifactor analysis in assessing the prospects for the…
This article discusses the need, existing opportunities, specific features and main directions of increasing the digital economic potential in the region. It also presents conclusions and proposals for increasing the…
In todayʼs global economic landscape, competitiveness has become a strategic factor for industrial enterprises. The integration of advanced technologies such as Artificial Intelligence, Big Data analytics, automation…
The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding…
In the context of the dynamic development of the digital economy and profound transformation of the labor market, the need for the introduction of innovative teaching methods aimed at developing relevant competencies…
This article focuses on improving the assessment of competitiveness for medical service providers based on methods that utilize marketing mix characteristics and the medical service environment.
Ha. Marketing O‘zbekiston Oliy attestatsiya komissiyasi (OAK) ro‘yxatidagi ilmiy jurnal — 362/5-sonli qaror (4 октябрь 2024), ixtisoslik: 08.00.00 Иқтисодиёт фанлари.
ISSN 3060-4621.
Тошкент давлат иқтисодиёт университети (Toshkent).
Sohalar: Iqtisodiyot.
Maqola jurnalning rasmiy sayti orqali topshiriladi: https://marketingjournal.uz/index.php/mj/en. E-pochta: info@marketingjournal.uz, otabek@marketingjournal.uz.