The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Ilmiy sohalari | Iqtisodiyot |
| OAK ixtisoslik kodi | 08.00.00 (Иқтисодиёт фанлари) |
| OAK qarori | №362/5, 4 октябрь 2024 |
| Jurnal turi | Миллий |
| OAK holati | Ro‘yxatda |
| Maqolalar indeksda | 2159 (2024–2026) |
| Ochiq kirish | Ha |
| Indekslash | Google Scholar |
Telegram orqali maqola yuborish
| Ixtisoslik | Soha | Qaror | Sana | Holati | Turi |
|---|---|---|---|---|---|
| 08.00.00 | Иқтисодиёт фанлари | №362/5 | 4 октябрь 2024 | Қўшилди | Миллий |
| E-pochta | info@marketingjournal.uz |
|---|---|
| E-pochta | otabek@marketingjournal.uz |
| Telefon | +998977838464 |
This article examines the peculiarities of adapting marketing complex elements (product, price, distribution, promotion) by Uzbekistanʼs enterprises to effectively enter the markets of the SCO and CIS countries, which…
The growing pressure on agricultural resources, rising energy demand, and intensifying climate impacts have compelled many countries to consider innovative dual-use land technologies. Among these, agrivoltaic systems…
This article provides a scientific analysis of the key factors leading to distortions in the competitive environment, their impact on economic efficiency, and effective economic mechanisms for addressing these…
This article analyzes the role of global agri -food markets in the global economy and their development trends influenced by population growth, urbanization, and changes in consumption patterns. The study examines the…
This article analyzes the structural transformation of food retail and value chains on both global and national scales. It reveals the profound changes occurring in food production, processing, distribution, and…
n this article, the role and impact of the service sector on the sustainable development of the regional economy have been analyzed. The service sector has been substantiated as an important factor in the formation of…
This scientific article provides an in -depth analysis of the theoretical, methodological, and practical aspects of applying international marketing strategies in ensuring the sustainable development of the service…
Maqolada Oʻzbekistonda paxta-toʻqimachilik klasterlarining shakllanish jarayoni, ularning rivojlanish bosqichlari hamda klaster tizimining iqtisodiy samaradorligiga taʼsir etuvchi asosiy omillar keng qamrovli tahlil…
Mazkur maqola Surxondaryo viloyatining 2015-2024 yillardagi ijtimoiy-iqtisodiyrivojlanishini integral indeks asosida baholadi. Unda hududiy rivojlanishni komplekso‘lchash zarurati asoslanib, iqtisodiy, ijtimoiy va…
This article analyzes the role of customer data, loyalty programs, and omnichannel strategies in enhancing CRM management efficiency in chain supermarkets in developing countries. Key CLV indicators and their relevance…
This article explores the specific characteristics of leasing services in the Republic of Uzbekistan. It presents theoretical perspectives on leasing, outlines methods for calculating lease payments, and offers…
This article examines the impact of digital transformation on enterprise strategic management. Key elements such as strategic analysis, decision -making, planning, competitiveness management, and human capital…
This article explores the impact of emotional marketing on consumer behavior in the digital environment. It demonstrates that an emotional approach enhances user engagement, improves brand recall, and fosters loyalty…
This article examines the impact of corporate governance mechanisms on the sustainability and innovative development of transport companies in the Republic of Uzbekistan. Based on an analysis of regulatory documents…
The article presents the results of a comprehensive analysis of enterprises from various regions of the Republic of Uzbekistan conducted by the Research Institute for Tourism Development within the applied project…
In the article the authors present a hypothesis that the modern revolution in the field of innovation is associated with digitalization, which leads to the transformation of entire industries and businesses, in…
The article examines the theoretical foundations of restaurant business development in the global environment and analyzes the external and internal factors affecting restaurant operations using various methods. In the…
In the context of socio -economic reforms and digital transformation in the Republic of Uzbekistan, Human Resource Management (HRM) is gaining strategic importance. This article examines the evolution of the HR function…
This article analyzed the impact of the automotive industry on the national economy of the Republic of Uzbekistan. Based on official statistical data, the study assessed changes in automobile production volumes during…
This article presents the results of an analysis of key marketing determinants influencing the development of trust in products in emerging markets. A model of trust determinants is constructed by systematizing factors…
This article provides a scientific analysis of the key factors influencing the development of family entrepreneurship and its impact on poverty reduction. The study evaluates the effects of financial support, labor…
This article discusses the features, existing opportunities and implementation issues of ensuring external labor migration flows in the region. Also, conclusions and proposals are developed on ensuring external labor…
This article presents a scientific and theoretical analysis of the economic significance of clustering in the cotton textile sector, its role in increasing production efficiency and its impact on the formation of the…
This article examines the impact of demographic indicators of industrial enterprises on their overall performance. Econometric methods are also used to analyze production efficiency factors, measured by the workforce…
This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service…
The article evaluates the economic efficiency of implementing innovative technologies in the textile industry. The impact of technological solutions on production efficiency, cost reduction, and product quality was…
This study provides an in -depth analysis of enhancing the effectiveness of marketing strategies in oilseed crop production. Based on both global and Uzbekistan - specific experiences, it explores the role of digital…
The article proposes strategic management and institutional approaches aimed at ensuring the sustainable development of the food products market in Uzbekistan. It highlights the role of regional disparities, resource…
This article provides a theoretical analysis of the interaction between human resource management and management strategies in enhancing the competitiveness of entrepreneurial entities. The study is based on the…
This paper analyzes the socio -economic measures implemented within the framework of Uzbekistan’s national model of economic reforms and the “New Uzbekistan” strategy. The study examines key reforms, institutional…
This article provides a comprehensive analysis of the development processes of the garment industry in the Republic of Uzbekistan, focusing on its economic potential and market position. The implementation of innovative…
The article scientifically analyzed the strategies and priority directions for the development of reinsurance institutions in the context of an innovative economy. During the study, the role of reinsurance mechanisms in…
This study explores the content, key principles, and functional tasks of strategic management of innovation activity in entrepreneurial entities from a scientific - theoretical and analytical perspective. The research…
This article provides a scientific and practical analysis of internal and external factors shaping the financial sustainability of industrial enterprises, particularly those operating in the oil and gas sector. The…
This article examines the theoretical and practical aspects of inventory management in retail enterprises. The study evaluates the impact of effective inventory control on economic efficiency, explores the use of modern…
This study analyzes the integration of artificial intelligence (AI) technologies in global tourism and hospitality and evaluates their applicability in Uzbekistan. Based on bibliometric review, case study analysis, SWOT…
In this article, food security and its uninterrupted provision in the regions of our country, including the development of fruit and vegetable products and viticulture, which are the main sectors of agriculture…
This article explores the scientific, theoretical, and methodological aspects of applying the PMR (Product Market Regulation) system in assessing the competitiveness of the national economy. It provides proposals for…
This article analyzed the processes of sustainable development and future prospects of the business and entrepreneurship system in the Republic of Uzbekistan. During the study, the role of the small and medium -sized…
This article analyzes advanced foreign experience in the application of digital technologies in housing stock management systems. In particular, effective housing management methods based on the concepts of the Internet…
This article provides an analysis of the state of use of transport infrastructure opportunities in the sustainable development of our countryʼs economy. It also provides conclusions and suggestions for an effective…
This article aims to empirically analyze the conceptual foundations of applying marketing tools in ensuring the financial implementation of state programs in Uzbekistan. A systematic and comparative analysis of…
This article explores the pivotal role and profound importance of structural changes within the economy, which refer to fundamental shifts in the composition of economic sectors, production methods, and resource…
This article scientifically explores the importance and effectiveness of digital marketing tools in enhancing the competitiveness of higher education institutions. The study analyzes the digital marketing strategies of…
This article empirically analyzes the size and share of the “shadow” and “underground” economy, which is one of the important factors influencing sustainable economic development, using the example of the regions of…
This article presents an in -depth analysis of the distinctive features of the development of Uzbekistanʼs industrial sector. The study covers the structural composition of the industry, territorial specialization…
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
The article develops practical proposals for the formation of attractive tourist products and improving their quality, based on the importance of studying the needs of tourists, offering services that meet their…
The article examines the role of modern marketing tools amid growing competition in the educational services market. It focuses on higher education institutionsʼ management, reputation building, graduate demand…
This study examines the impact of implementing a Key Performance Indicators (KPI) system on the production efficiency of railway transport enterprises. The theoretical foundations of the KPI system, its application in…
Ha. Marketing O‘zbekiston Oliy attestatsiya komissiyasi (OAK) ro‘yxatidagi ilmiy jurnal — 362/5-sonli qaror (4 октябрь 2024), ixtisoslik: 08.00.00 Иқтисодиёт фанлари.
ISSN 3060-4621.
Тошкент давлат иқтисодиёт университети (Toshkent).
Sohalar: Iqtisodiyot.
Maqola jurnalning rasmiy sayti orqali topshiriladi: https://marketingjournal.uz/index.php/mj/en. E-pochta: info@marketingjournal.uz, otabek@marketingjournal.uz.