This article examines the factors influencing the development of a commercial strategy for a retail enterprise and the methods for analyzing the environment in which the enterprise operates. A SWOT analysis is conducted, and the competitiveness of a specif ic retail enterprise is assessed.
| Mualliflar | Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | Rus |
| DOI | 10.67668/mj/2026iss1/753 |
DOI: 10.67668/mj/2026iss1/753 · Maqolaning asl sahifasi
commercial activity strategy, factors shaping strategy, long -term objectives, competitiveness factors, competitiveness assessment, стратегия коммерческой деятельности, факторы, формирующие стратегию, долгосрочные цели, факторы конкурентоспособности, оценка конкурентоспособности, tijorat faoliyati strategiyasi, strategiyani shakllantiruvchi omillar, uzoq muddatli maqsadlar, raqobatbardoshlik omillari, raqobatbardoshlikni baholash
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