Factors affecting the formation of the strategy of the commercial activity of the enterprise

Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna

Marketing · 2026-yil

Annotatsiya

This article examines the factors influencing the development of a commercial strategy for a retail enterprise and the methods for analyzing the environment in which the enterprise operates. A SWOT analysis is conducted, and the competitiveness of a specif ic retail enterprise is assessed.

Maqola ma’lumotlari
MualliflarНуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/753
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/753 · Maqolaning asl sahifasi

Kalit so‘zlar

commercial activity strategy, factors shaping strategy, long -term objectives, competitiveness factors, competitiveness assessment, стратегия коммерческой деятельности, факторы, формирующие стратегию, долгосрочные цели, факторы конкурентоспособности, оценка конкурентоспособности, tijorat faoliyati strategiyasi, strategiyani shakllantiruvchi omillar, uzoq muddatli maqsadlar, raqobatbardoshlik omillari, raqobatbardoshlikni baholash

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAНуруллаева Шахноза Тохтасиновна, & Saydullayeva Saodat Abdumajitovna (2026). FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/753
GOST (OAK)Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/753.
MLAНуруллаева Шахноза Тохтасиновна, and Saydullayeva Saodat Abdumajitovna. “FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/753
ChicagoНуруллаева Шахноза Тохтасиновна, and Saydullayeva Saodat Abdumajitovna. “FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/753
HarvardНуруллаева Шахноза Тохтасиновна, and Saydullayeva Saodat Abdumajitovna (2026) ‘FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/753
BibTeX
@article{article2026,
  title = {FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE},
  author = {Нуруллаева Шахноза Тохтасиновна and Saydullayeva Saodat Abdumajitovna},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/753},
  url = {https://doi.org/10.67668/mj/2026iss1/753}
}

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