Integration of artificial intelligence in tourism and hospitality: a comparative analysis and roadmap for Uzbekistan

Safaeva Sayyora Rixsibayevna

Marketing · 2025-yil

Annotatsiya

This study analyzes the integration of artificial intelligence (AI) technologies in global tourism and hospitality and evaluates their applicability in Uzbekistan. Based on bibliometric review, case study analysis, SWOT assessment, and secondary statistica l data, the current state of digitalization is examined. Findings indicate that AI can enhance revenue, customer satisfaction, and energy efficiency. Strategic recommendations are proposed at government, business, and academic levels. The research presents a practical roadmap for developing smart tourism in Uzbekistan.

Maqola ma’lumotlari
MualliflarSafaeva Sayyora Rixsibayevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/234
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/234 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, smart tourism, hospitality industry, Uzbekistan, digital transformation, dynamic pricing, AI readiness index, chatbot services, SWOT analysis, tourism innovation, искусственный интеллект, умный туризм, гостиничная индустрия, Узбекистан, цифровая трансформация, динамическое № 1 408 ценообразование, индекс готовности к ИИ, чат -боты, SWOT -анализ, инновации в туризме, sunʼiy intellekt, aqlli turizm, mehmondoʻstlik sohasi, Oʻzbekiston, raqamli transformatsiya, dinamik narxlash, SI tayyorgarlik indeksi, chatbot xizmatlari, SWOT tahlil, turizm innovatsiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASafaeva Sayyora Rixsibayevna (2025). INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/234
GOST (OAK)Safaeva Sayyora Rixsibayevna INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/234.
MLASafaeva Sayyora Rixsibayevna. “INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/234
ChicagoSafaeva Sayyora Rixsibayevna. “INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/234
HarvardSafaeva Sayyora Rixsibayevna (2025) ‘INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/234
BibTeX
@article{safaevasayyorarixsibayevna2025,
  title = {INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN},
  author = {Safaeva Sayyora Rixsibayevna},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/234},
  url = {https://doi.org/10.67668/mj/2025iss12/234}
}

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