This study analyzes the integration of artificial intelligence (AI) technologies in global tourism and hospitality and evaluates their applicability in Uzbekistan. Based on bibliometric review, case study analysis, SWOT assessment, and secondary statistica l data, the current state of digitalization is examined. Findings indicate that AI can enhance revenue, customer satisfaction, and energy efficiency. Strategic recommendations are proposed at government, business, and academic levels. The research presents a practical roadmap for developing smart tourism in Uzbekistan.
| Mualliflar | Safaeva Sayyora Rixsibayevna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | Ingliz |
| DOI | 10.67668/mj/2025iss12/234 |
DOI: 10.67668/mj/2025iss12/234 · Maqolaning asl sahifasi
artificial intelligence, smart tourism, hospitality industry, Uzbekistan, digital transformation, dynamic pricing, AI readiness index, chatbot services, SWOT analysis, tourism innovation, искусственный интеллект, умный туризм, гостиничная индустрия, Узбекистан, цифровая трансформация, динамическое № 1 408 ценообразование, индекс готовности к ИИ, чат -боты, SWOT -анализ, инновации в туризме, sunʼiy intellekt, aqlli turizm, mehmondoʻstlik sohasi, Oʻzbekiston, raqamli transformatsiya, dinamik narxlash, SI tayyorgarlik indeksi, chatbot xizmatlari, SWOT tahlil, turizm innovatsiyasi
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