Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials

Azizova, Dilafruz, Азизова, Дилафруз, Azizova, Dilafruz

Хорижий лингвистика ва лингводидактика · 2026-yil

Annotatsiya

The article investigates the linguocultural and pragmatic features of digital political discourse in English and Uzbek on the basis of social media materials. Digital political discourse differs from traditional political speech in its brevity, immediacy, interactivity, multimodality, and algorithmic circulation. The study examines generalized examples of political posts, comments, hashtags, calls to action, memetic phrases, and visual-textual units typical of X, Facebook, Instagram, Telegram, and TikTok. Special attention is paid to linguocultural codes, evaluative vocabulary, forms of address, metaphors, speech acts, and communicative strategies. English digital political discourse tends to emphasize individual agency, rights, choice, competition, leader personality, and polarizing evaluation, whereas Uzbek digital political discourse more actively foregrounds respect, social solidarity, homeland, progress, stability, national values, and collective responsibility. The findings demonstrate that political meaning in the digital environment is produced not only by verbal text but also through hashtags, emojis, images, videos, reposts, comment chains, and platform algorithms. The article argues that linguocultural features establish cultural proximity with the audience, while pragmatic strategies perform persuasion, mobilization, legitimization, and critical positioning.

Maqola ma’lumotlari
MualliflarAzizova, Dilafruz, Азизова, Дилафруз, Azizova, Dilafruz
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2026-06-25
Jild4
Son6/S
Betlar239-247
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol4-iss6/s-pp239-247
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol4-iss6/s-pp239-247 · Maqolaning asl sahifasi

Kalit so‘zlar

raqamli siyosiy diskurs, lingvomadaniyat, pragmatika, ijtimoiy tarmoqlar, hashtag, nutq aktlari, siyosiy kommunikatsiya, ingliz tili, o‘zbek tili, multimodal tahlil, цифровой политический дискурс, лингвокультура, прагматика, социальные сети, хэштег, речевые акты, политическая коммуникация, английский язык, узбекский язык, мультимодальный анализ, digital political discourse, linguoculture, pragmatics, social media, hashtag, speech acts, political communication, English, Uzbek, multimodal analysis

Ilmiy soha

Filologiya

Iqtibos keltirish

APAAzizova, Dilafruz, Азизова, Дилафруз, & Azizova, Dilafruz (2026). Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials. Хорижий лингвистика ва лингводидактика, 4(6/S), 239-247. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp239-247
GOST (OAK)Azizova, Dilafruz, Азизова, Дилафруз, Azizova, Dilafruz Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials // Хорижий лингвистика ва лингводидактика. – 2026. – T. 4, № 6/S. – P. 239-247. – DOI: 10.47689/2181-3701-vol4-iss6/s-pp239-247.
MLAAzizova, Dilafruz, Азизова, Дилафруз, and Azizova, Dilafruz. “Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials.” Хорижий лингвистика ва лингводидактика, 4(6/S), 239-247, 2026. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp239-247
ChicagoAzizova, Dilafruz, Азизова, Дилафруз, and Azizova, Dilafruz. “Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials.” Хорижий лингвистика ва лингводидактика, 4(6/S), 239-247 (2026). https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp239-247
HarvardAzizova, Dilafruz, Азизова, Дилафруз, and Azizova, Dilafruz (2026) ‘Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials’, Хорижий лингвистика ва лингводидактика, 4(6/S), 239-247. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp239-247
BibTeX
@article{azizovadilafruz2026,
  title = {Linguocultural and Pragmatic Features of Digital Political Discourse in English and Uzbek: Based on Social Media Materials},
  author = {Azizova, Dilafruz and Азизова, Дилафруз and Azizova, Dilafruz},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2026},
  volume = {4},
  number = {6/S},
  pages = {239-247},
  doi = {10.47689/2181-3701-vol4-iss6/s-pp239-247},
  url = {https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp239-247}
}

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