Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management

Buriev, Uralbek, Буриев, Уралбек, Buriyev, Uralbek

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2025-yil

Annotatsiya

In an environment where competition among educational institutions is intensifying, a strong and distinctive brand has become crucial for ensuring sustainable development. This article analyzes the theoretical foundations for developing branding strategies for educational institutions, as well as the integration of marketing activities with management processes. It highlights branding methods and their role in improving educational quality, strengthening institutional image, and enhancing competitiveness. Using Uzbekistan’s higher education system as an example, the paper discusses practical indicators, challenges, and solutions related to implementing branding strategies, and offers conclusions and recommendations.

Maqola ma’lumotlari
MualliflarBuriev, Uralbek, Буриев, Уралбек, Buriyev, Uralbek
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
NashriyotIn Science МЧЖ
ISSN2181-1415
Nashr sanasi2025-09-25
Jild6
Son9/S
Betlar590-597
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.47689/2181-1415-vol6-iss9/s-pp590-597
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-1415-vol6-iss9/s-pp590-597 · Maqolaning asl sahifasi

Kalit so‘zlar

Бренд, брендинг, маркетинг, управление, имидж, образовательное учреждение, конкурентоспособность, Brand, branding, marketing, management, image, educational institution, competitiveness, Brend, brendlashtirish, marketing, boshqaruv, imij, ta’lim muassasasi, raqobatbardoshlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABuriev, Uralbek, Буриев, Уралбек, & Buriyev, Uralbek (2025). Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management. Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 590-597. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp590-597
GOST (OAK)Buriev, Uralbek, Буриев, Уралбек, Buriyev, Uralbek Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2025. – T. 6, № 9/S. – P. 590-597. – DOI: 10.47689/2181-1415-vol6-iss9/s-pp590-597.
MLABuriev, Uralbek, Буриев, Уралбек, and Buriyev, Uralbek. “Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 590-597, 2025. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp590-597
ChicagoBuriev, Uralbek, Буриев, Уралбек, and Buriyev, Uralbek. “Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 590-597 (2025). https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp590-597
HarvardBuriev, Uralbek, Буриев, Уралбек, and Buriyev, Uralbek (2025) ‘Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 590-597. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp590-597
BibTeX
@article{burievuralbek2025,
  title = {Strategy for Creating a Brand in Educational Institutions: The Integration of Marketing and Management},
  author = {Buriev, Uralbek and Буриев, Уралбек and Buriyev, Uralbek},
  journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
  year = {2025},
  volume = {6},
  number = {9/S},
  pages = {590-597},
  doi = {10.47689/2181-1415-vol6-iss9/s-pp590-597},
  url = {https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp590-597}
}

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