In an environment where competition among educational institutions is intensifying, a strong and distinctive brand has become crucial for ensuring sustainable development. This article analyzes the theoretical foundations for developing branding strategies for educational institutions, as well as the integration of marketing activities with management processes. It highlights branding methods and their role in improving educational quality, strengthening institutional image, and enhancing competitiveness. Using Uzbekistan’s higher education system as an example, the paper discusses practical indicators, challenges, and solutions related to implementing branding strategies, and offers conclusions and recommendations.
| Mualliflar | Buriev, Uralbek, Буриев, Уралбек, Buriyev, Uralbek |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2025-09-25 |
| Jild | 6 |
| Son | 9/S |
| Betlar | 590-597 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol6-iss9/s-pp590-597 |
DOI: 10.47689/2181-1415-vol6-iss9/s-pp590-597 · Maqolaning asl sahifasi
Бренд, брендинг, маркетинг, управление, имидж, образовательное учреждение, конкурентоспособность, Brand, branding, marketing, management, image, educational institution, competitiveness, Brend, brendlashtirish, marketing, boshqaruv, imij, ta’lim muassasasi, raqobatbardoshlik
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