Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions

Buriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, Ponsotova, Firuza

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2026-yil

Annotatsiya

This article analyzes the transformational significance of marketing strategies for higher education institutions in Uzbekistan within an increasingly competitive market environment. It explains, step by step, the stages of applying digital technologies, artificial intelligence, analytical platforms, and design-thinking methodologies (Double Diamond, Empathy Map, Six Thinking Hats) in higher education marketing.

Maqola ma’lumotlari
MualliflarBuriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, Ponsotova, Firuza
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
NashriyotIn Science МЧЖ
ISSN2181-1415
Nashr sanasi2026-01-25
Jild7
Son1/S
Betlar541-545
TilIngliz
DOI10.47689/2181-1415-vol7-iss1/s-pp541-545
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-1415-vol7-iss1/s-pp541-545 · Maqolaning asl sahifasi

Kalit so‘zlar

Цифровой маркетинг, дизайн-мышление, Double Diamond, Empathy Map, Six Thinking Hats, высшее образование, маркетинговые стратегии, PDCA, KPI, бренд-маркетинг, инновационный менеджмент, образовательный маркетинг, Digital marketing, design thinking, Double Diamond, Empathy Map, Six Thinking Hats, higher education, marketing strategies, PDCA, KPI, brand marketing, innovative management, educational marketing, Raqamli marketing, dizayn-fikrlash, Double Diamond, Empathy Map, Six Thinking Hats, oliy ta’lim, marketing strategiyalari, PDCA, KPI, brend-marketing, innovatsion boshqaruv, ta’lim marketingi

Iqtibos keltirish

APABuriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, & Ponsotova, Firuza (2026). Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions. Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(1/S), 541-545. https://doi.org/10.47689/2181-1415-vol7-iss1/s-pp541-545
GOST (OAK)Buriev, Uralbek va b. Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2026. – T. 7, № 1/S. – P. 541-545. – DOI: 10.47689/2181-1415-vol7-iss1/s-pp541-545.
MLABuriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, and Ponsotova, Firuza. “Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(1/S), 541-545, 2026. https://doi.org/10.47689/2181-1415-vol7-iss1/s-pp541-545
ChicagoBuriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, and Ponsotova, Firuza. “Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(1/S), 541-545 (2026). https://doi.org/10.47689/2181-1415-vol7-iss1/s-pp541-545
HarvardBuriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, and Ponsotova, Firuza (2026) ‘Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(1/S), 541-545. https://doi.org/10.47689/2181-1415-vol7-iss1/s-pp541-545
BibTeX
@article{burievuralbek2026,
  title = {Mechanism for Organizing Pilot Studies on Implementing Marketing Strategies in Higher Education Institutions},
  author = {Buriev, Uralbek and Ponsotova, Firuza and Буриев, Уралбек and Понсотова, Фируза and Buriev, Uralbek and Ponsotova, Firuza},
  journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
  year = {2026},
  volume = {7},
  number = {1/S},
  pages = {541-545},
  doi = {10.47689/2181-1415-vol7-iss1/s-pp541-545},
  url = {https://doi.org/10.47689/2181-1415-vol7-iss1/s-pp541-545}
}

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