This article analyzes the transformational significance of marketing strategies for higher education institutions in Uzbekistan within an increasingly competitive market environment. It explains, step by step, the stages of applying digital technologies, artificial intelligence, analytical platforms, and design-thinking methodologies (Double Diamond, Empathy Map, Six Thinking Hats) in higher education marketing.
| Mualliflar | Buriev, Uralbek, Ponsotova, Firuza, Буриев, Уралбек, Понсотова, Фируза, Buriev, Uralbek, Ponsotova, Firuza |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2026-01-25 |
| Jild | 7 |
| Son | 1/S |
| Betlar | 541-545 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol7-iss1/s-pp541-545 |
DOI: 10.47689/2181-1415-vol7-iss1/s-pp541-545 · Maqolaning asl sahifasi
Цифровой маркетинг, дизайн-мышление, Double Diamond, Empathy Map, Six Thinking Hats, высшее образование, маркетинговые стратегии, PDCA, KPI, бренд-маркетинг, инновационный менеджмент, образовательный маркетинг, Digital marketing, design thinking, Double Diamond, Empathy Map, Six Thinking Hats, higher education, marketing strategies, PDCA, KPI, brand marketing, innovative management, educational marketing, Raqamli marketing, dizayn-fikrlash, Double Diamond, Empathy Map, Six Thinking Hats, oliy ta’lim, marketing strategiyalari, PDCA, KPI, brend-marketing, innovatsion boshqaruv, ta’lim marketingi
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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar