This article presents a comprehensive analysis of the mechanisms through which the concept of ”spiritual values” is expressed in Uzbek-language mass media sources: Uzbekistan TV’s Yoshlar (Youth) Channel (television), Hurriyat newspaper (print media), and the @Manaviyat_uz Telegram channel alongside the @yoshlar_uz Instagram account (social media). The study applies a combined methodological framework comprising N. Fairclough’s Critical Discourse Analysis (CDA), T. van Dijk’s news discourse model, R. Entman’s framing theory, and G. Lakoff and M. Johnson’s conceptual metaphor theory. The findings reveal that the concept is expressed through modal-obligation frames on television, sacralization strategies and metaphorical structures in print media, and hashtag-mediated ambient affiliation mechanisms on digital platforms — all of which systematically reinforce national-spiritual identity.
| Mualliflar | Barotova, Saodat, Баротова, Саодат, Barotova, Saodat |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2026-06-05 |
| Jild | 4 |
| Son | 3 |
| Betlar | 108-113 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol4-iss3-pp108-113 |
DOI: 10.47689/2181-3701-vol4-iss3-pp108-113 · Maqolaning asl sahifasi
spiritual values, concept, media discourse, Critical Discourse Analysis, framing theory, conceptual metaphor, social media, Uzbek national identity, духовные ценности, концепт, медиадискурс, критический дискурс-анализ, теория фреймирования, концептуальная метафора, социальные медиа, узбекская идентичность, : ma’naviy qadriyatlar, konsept, OAV diskursi, tanqidiy diskurs tahlili, freymlashtirish nazariyasi, kontseptual metafora, ijtimoiy media, o’zbek milliy identiteti
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