The article examines the functional potential of polymodal texts in modern mass media. The relevance of the research is determined by the active development of digital media communication, in which information is increasingly transmitted through a combination of verbal, visual, auditory, and audiovisual components. The purpose of the study is to identify and systematize the main functions of polymodal texts in modern media discourse. The research material consisted of publications from Kazakhstani online media and social media, including texts, images, videos, and audio accompaniment. The methods used in the study include discourse analysis, interpretative analysis, and functional analysis. As a result of the research, the main functions of polymodal texts were identified: informative-cognitive, interpretative, evaluative, persuasive, and socio-communicative. It has been established that the combination of different modalities contributes to more effective perception of information, the formation of an emotional attitude, the creation of additional meanings, and an enhanced communicative impact on the audience.
| Mualliflar | Shakenova , Maigul, Шакенова , Майгуль |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2026-06-05 |
| Jild | 4 |
| Son | 3 |
| Betlar | 79-86 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| DOI | 10.47689/2181-3701-vol4-iss3-pp79-86 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol4-iss3-pp79-86 · Maqolaning asl sahifasi
полимодальность, полимодальный текст, медиадискурс, массмедиа, коммуникативные функции, социальные медиа, polymodality, polymodal text, media discourse, mass media, communicative functions, social media
| APA | Shakenova , Maigul, & Шакенова , Майгуль (2026). The Functional Potential of Polymodal Texts in Media Discourse. Хорижий лингвистика ва лингводидактика, 4(3), 79-86. https://doi.org/10.47689/2181-3701-vol4-iss3-pp79-86 |
|---|---|
| GOST (OAK) | Shakenova , Maigul, Шакенова , Майгуль The Functional Potential of Polymodal Texts in Media Discourse // Хорижий лингвистика ва лингводидактика. – 2026. – T. 4, № 3. – P. 79-86. – DOI: 10.47689/2181-3701-vol4-iss3-pp79-86. |
| MLA | Shakenova , Maigul, and Шакенова , Майгуль. “The Functional Potential of Polymodal Texts in Media Discourse.” Хорижий лингвистика ва лингводидактика, 4(3), 79-86, 2026. https://doi.org/10.47689/2181-3701-vol4-iss3-pp79-86 |
| Chicago | Shakenova , Maigul, and Шакенова , Майгуль. “The Functional Potential of Polymodal Texts in Media Discourse.” Хорижий лингвистика ва лингводидактика, 4(3), 79-86 (2026). https://doi.org/10.47689/2181-3701-vol4-iss3-pp79-86 |
| Harvard | Shakenova , Maigul, and Шакенова , Майгуль (2026) ‘The Functional Potential of Polymodal Texts in Media Discourse’, Хорижий лингвистика ва лингводидактика, 4(3), 79-86. https://doi.org/10.47689/2181-3701-vol4-iss3-pp79-86 |
| BibTeX | @article{shakenovamaigul2026,
title = {The Functional Potential of Polymodal Texts in Media Discourse},
author = {Shakenova , Maigul and Шакенова , Майгуль},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2026},
volume = {4},
number = {3},
pages = {79-86},
doi = {10.47689/2181-3701-vol4-iss3-pp79-86},
url = {https://doi.org/10.47689/2181-3701-vol4-iss3-pp79-86}
} |
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