Methods of emotional and psychological impacts of polymodality

Shakenova, Maigul, Muratbekova, Sabina

Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал) · 2026-yil

Annotatsiya

The article is devoted to the consideration of the features of the functioning of polymodal texts in media discourse. One of the signs of polymodality is the combination of different types of information impact, which provides for a sensory response of the recipients. Polymodality can contribute to the formation of group identity. Among the most significant functions of polymodal texts are the following: cognitive, emotional, evaluative, manipulative, ideological, and predictive. The key characteristics of polymodal media texts are: creating an emotional background, expressing feelings, and influencing the state of the information consumer. The evaluation function contributes to the formation of an attitude toward the described reality through a combination of visual and literal content. The manipulative function enables the transmission of a given opinion without direct indication, thereby contributing to the formation of the necessary position in relation to the transmitted information. The ideological function of polymodal texts is to support a certain level of understanding, including in matters of legality. The predictive function of polymodal texts enhances the emotional impact of information on consumers and motivates them to take action. The study of the functioning of polymodal texts in mass media contributes to the understanding of influence strategies in media communication.

Maqola ma’lumotlari
MualliflarShakenova, Maigul, Muratbekova, Sabina
JurnalЎзбекистонда хорижий тиллар (электрон илмий­методик журнал)
NashriyotЎзбекистон давлат жаҳон тиллари университети
ISSN2181-8215
Nashr sanasi2026-02-20
Jild66
Son1
Betlar170—185
TilIngliz
DOI10.36078/1767726139
Indeksga qo‘shilgan2026-08-26

DOI: 10.36078/1767726139 · Maqolaning asl sahifasi

Kalit so‘zlar

polymodal texts, cognitive function, emotional function, evaluative function, manipulative function, ideological function, predictive function

Iqtibos keltirish

APAShakenova, Maigul, & Muratbekova, Sabina (2026). METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY. Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 170—185. https://doi.org/10.36078/1767726139
GOST (OAK)Shakenova, Maigul, Muratbekova, Sabina METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY // Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал). – 2026. – T. 66, № 1. – P. 170—185. – DOI: 10.36078/1767726139.
MLAShakenova, Maigul, and Muratbekova, Sabina. “METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 170—185, 2026. https://doi.org/10.36078/1767726139
ChicagoShakenova, Maigul, and Muratbekova, Sabina. “METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 170—185 (2026). https://doi.org/10.36078/1767726139
HarvardShakenova, Maigul, and Muratbekova, Sabina (2026) ‘METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY’, Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 170—185. https://doi.org/10.36078/1767726139
BibTeX
@article{shakenovamaigul2026,
  title = {METHODS OF EMOTIONAL AND PSYCHOLOGICAL IMPACTS OF POLYMODALITY},
  author = {Shakenova, Maigul and Muratbekova, Sabina},
  journal = {Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал)},
  year = {2026},
  volume = {66},
  number = {1},
  pages = {170—185},
  doi = {10.36078/1767726139},
  url = {https://doi.org/10.36078/1767726139}
}

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