Mechanisms of implementing social media marketing (SMM) technologies in social networks

Aminova, Dilnoza

Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал) · 2026-yil

Annotatsiya

This article examines the theoretical and methodological foundations as well as the practical aspects of implementing Social Media Marketing (SMM) technologies in digital platforms. The role of SMM within the modern digital marketing system, its significance for improving business performance, and its key functions and strategic directions are analyzed.. In particular, SMM is interpreted as an essential marketing tool aimed at promoting products and services, increasing brand awareness, establishing effective communication with target audiences, and strengthening customer loyalty. The paper explores the mechanisms of implementing SMM strategies across major social media platforms, including Facebook, Instagram, YouTube, X (Twitter), VKontakte, and others. It provides a detailed analysis of content creation and distribution practices, audience engagement strategies, and methods for building brand communities. The effectiveness of content marketing, targeted advertising, influencer promotion, and interactive communication tools is examined, with particular emphasis on their integrated use as a key factor in enhancing SMM performance. Furthermore, the study analyzes the strategic stages of planning and managing SMM activities, external and internal platform optimization processes, and methods for driving traffic from social media to websites. Criteria for evaluating SMM effectiveness are systematized, including sales indicators, brand development metrics, community-building performance, as well as core marketing and SMM-specific metrics.

Maqola ma’lumotlari
MualliflarAminova, Dilnoza
JurnalЎзбекистонда хорижий тиллар (электрон илмий­методик журнал)
NashriyotЎзбекистон давлат жаҳон тиллари университети
ISSN2181-8215
Nashr sanasi2026-02-20
Jild66
Son1
Betlar265–286
TilIngliz
DOI10.36078/1767726144
Indeksga qo‘shilgan2026-08-26

DOI: 10.36078/1767726144 · Maqolaning asl sahifasi

Kalit so‘zlar

SMM, marketing strategy, brand awareness, user engagement, content marketing, advertising instruments, SMM effectiveness

Iqtibos keltirish

APAAminova, Dilnoza (2026). MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS. Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 265–286. https://doi.org/10.36078/1767726144
GOST (OAK)Aminova, Dilnoza MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS // Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал). – 2026. – T. 66, № 1. – P. 265–286. – DOI: 10.36078/1767726144.
MLAAminova, Dilnoza. “MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 265–286, 2026. https://doi.org/10.36078/1767726144
ChicagoAminova, Dilnoza. “MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 265–286 (2026). https://doi.org/10.36078/1767726144
HarvardAminova, Dilnoza (2026) ‘MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS’, Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 265–286. https://doi.org/10.36078/1767726144
BibTeX
@article{aminovadilnoza2026,
  title = {MECHANISMS OF IMPLEMENTING SOCIAL MEDIA MARKETING (SMM) TECHNOLOGIES IN SOCIAL NETWORKS},
  author = {Aminova, Dilnoza},
  journal = {Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал)},
  year = {2026},
  volume = {66},
  number = {1},
  pages = {265–286},
  doi = {10.36078/1767726144},
  url = {https://doi.org/10.36078/1767726144}
}

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