Analysis of the boundaries between journalistic, PR, and advertising texts in the modern media environment

Uljayeva, Khayriniso

Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал) · 2026-yil

Annotatsiya

This article analyzes the issue of the blurring boundaries between journalistic, PR, and advertising materials in the modern information space. Due to the rapid development of digital technologies, the internet, and social networks, as well as economic factors in the media market, the traditional distinctions between these communication fields are increasingly diminishing in practice. The study compares the theoretical foundations of journalism, public relations, and advertising, including their main functions, purposes, and methods of influencing the audience. In addition, the communicative characteristics, stylistic features, and lexical aspects of journalistic, PR, and advertising texts are examined through specific examples. The research shows that although the goals and functions of these three communicative directions differ, in the contemporary media environment, they often become intertwined within a single flow of information. As a result, journalism is primarily aimed at delivering objective and verified information, PR serves to shape an organization’s image and establish effective communication with the public, while advertising seeks to encourage consumers to take specific actions. The study concludes that in the modern information environment, it is important to clearly distinguish these forms of communication, correctly understand their functional characteristics, and ensure the objectivity of information.

Maqola ma’lumotlari
MualliflarUljayeva, Khayriniso
JurnalЎзбекистонда хорижий тиллар (электрон илмий­методик журнал)
NashriyotЎзбекистон давлат жаҳон тиллари университети
ISSN2181-8215
Nashr sanasi2026-02-20
Jild66
Son1
Betlar347–362
TilIngliz
Ilmiy sohaFilologiya
DOI10.36078/1767726148
Indeksga qo‘shilgan2026-08-26

DOI: 10.36078/1767726148 · Maqolaning asl sahifasi

Kalit so‘zlar

advertising, PR, discourse, material, context, media

Ilmiy soha

Filologiya

Iqtibos keltirish

APAUljayeva, Khayriniso (2026). ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT. Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 347–362. https://doi.org/10.36078/1767726148
GOST (OAK)Uljayeva, Khayriniso ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT // Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал). – 2026. – T. 66, № 1. – P. 347–362. – DOI: 10.36078/1767726148.
MLAUljayeva, Khayriniso. “ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 347–362, 2026. https://doi.org/10.36078/1767726148
ChicagoUljayeva, Khayriniso. “ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 347–362 (2026). https://doi.org/10.36078/1767726148
HarvardUljayeva, Khayriniso (2026) ‘ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT’, Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 66(1), 347–362. https://doi.org/10.36078/1767726148
BibTeX
@article{uljayevakhayriniso2026,
  title = {ANALYSIS OF THE BOUNDARIES BETWEEN JOURNALISTIC, PR, AND ADVERTISING TEXTS IN THE MODERN MEDIA ENVIRONMENT},
  author = {Uljayeva, Khayriniso},
  journal = {Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал)},
  year = {2026},
  volume = {66},
  number = {1},
  pages = {347–362},
  doi = {10.36078/1767726148},
  url = {https://doi.org/10.36078/1767726148}
}

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