This article analyzes the concept of national identity and the key challenges related to its representation in contemporary mass media. In the context of globalization, intensified migration processes, and the expansion of the global information space, the preservation and transformation of national identity have become particularly significant. The author examines national identity as a complex socio-cultural phenomenon shaped by historical development, language, cultural values, andcollective consciousness.. The study reviews theoretical perspectives of prominent scholars such as Benedict Anderson, Eric Hobsbawm, Anthony D. Smith, and Samuel Huntington, linking their ideas to the role of media in constructing and disseminating national identity. The article examines the influence of mass media on public consciousness, the formation of national values, and the risks of stereotypes, manipulation, and mass culture. The article also discusses the impact of cosmopolitan ideas on national identity and the potential threat of cultural homogenization. The study highlights the professional responsibility of journalists and media practitioners to consider national and cultural specifics when producing media content. The findings show that mass media function as a powerful social institution capable of strengthening national identity and safeguarding cultural heritage in the modern globalized world.
| Mualliflar | Artikova, Yulduz |
|---|---|
| Jurnal | Ўзбекистонда хорижий тиллар (электрон илмийметодик журнал) |
| Nashr sanasi | 2026-02-20 |
| Jild | 66 |
| Son | 1 |
| Betlar | 287–311 |
| Til | Ingliz |
| DOI | 10.36078/1767726145 |
DOI: 10.36078/1767726145 · Maqolaning asl sahifasi
national identity, culture, values, political processes, stereotypes, manipulation, migration, multiculturalism, intercultural communication
The article examines the content-related characteristics of public relations implementation in specialized medical and health-oriented publications in Uzbekistan. In the context of increasing competition in the…
This article examines the theoretical and methodological foundations as well as the practical aspects of implementing Social Media Marketing (SMM) technologies in digital platforms. The role of SMM within the modern…
The article examines the transformation of mediacommunications in education under conditions accelerated digitalisation and growing international competition in higher education. Drawing on contemporary concepts of…
This article explores the relevance of contemporary interactive broadcasting as a key model of modern radio. It identifies key trends in the development of interactive journalism in the context of commercialization and…
This article analyzes the issue of the blurring boundaries between journalistic, PR, and advertising materials in the modern information space. Due to the rapid development of digital technologies, the internet, and…
The study investigates Master’s students’ main academic writing challenges, including specific cultural and linguistic factors that negatively affect the development of their academic writing skills. The research was…
This article provides a comprehensive analysis of communication processes in modern digital journalism, focusing on audience participation. The study demonstrates that, due to the rapid development of digital…
At the initial stage of foreign language teaching in higher education institutions, the problem of developing stable phonetic skills becomes particularly acute, requiring the integration of modern methodological…
This article analyzes the study of the creative legacy of Mahmudkhoja Behbudiy, one of the leading figures of the Jadid movement in early twentieth-century Turkestan, within the international academic and literary…
The article presents a critical analysis of the curriculum for the discipline “Foreign Oriental Language (Chinese Language)” designed for the bachelor’s degree program No. 60230100 — Philology and Language Teaching…
Ўзбекистонда хорижий тиллар (электрон илмийметодик журнал) — barcha maqolalar