Customer-focused marketing strategies in the banking sector of Uzbekistan

Sharipova, Omina, Шарипова, Омина, Sharipova, Omina

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2025-yil

Annotatsiya

This article analyzes the effectiveness of customer-oriented marketing strategies in the banking sector of Uzbekistan. The theoretical foundations of relationship-oriented marketing, measures of service quality, and their impact on customer satisfaction and loyalty are examined. The research results indicate that a systematic and integrated marketing approach serves as a crucial factor for banks in enhancing competitiveness, retaining customers as long-term partners, and increasing revenue.

Maqola ma’lumotlari
MualliflarSharipova, Omina, Шарипова, Омина, Sharipova, Omina
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
NashriyotIn Science МЧЖ
ISSN2181-1415
Nashr sanasi2025-09-25
Jild6
Son9/S
Betlar8-14
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.47689/2181-1415-vol6-iss9/s-pp8-14
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-1415-vol6-iss9/s-pp8-14 · Maqolaning asl sahifasi

Kalit so‘zlar

маркетинг, ориентированный на взаимоотношения, relationship marketing, удовлетворённость клиентов, лояльность клиентов, качество обслуживания, метод SERVQUAL, цифровые технологии, стратегия маркетинга банковского сектора, relationship-oriented marketing, relationship marketing, customer satisfaction, customer loyalty, service quality, SERVQUAL method, digital technologies, banking marketing strategy, munosabatlarga yo‘naltirilgan marketing, relationship marketing, mijoz qoniqishi, mijoz sodiqligi, xizmat sifati, SERVQUAL metodi, raqamli texnologiyalar, bank marketing strategiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASharipova, Omina, Шарипова, Омина, & Sharipova, Omina (2025). Customer-focused marketing strategies in the banking sector of Uzbekistan. Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 8-14. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp8-14
GOST (OAK)Sharipova, Omina, Шарипова, Омина, Sharipova, Omina Customer-focused marketing strategies in the banking sector of Uzbekistan // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2025. – T. 6, № 9/S. – P. 8-14. – DOI: 10.47689/2181-1415-vol6-iss9/s-pp8-14.
MLASharipova, Omina, Шарипова, Омина, and Sharipova, Omina. “Customer-focused marketing strategies in the banking sector of Uzbekistan.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 8-14, 2025. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp8-14
ChicagoSharipova, Omina, Шарипова, Омина, and Sharipova, Omina. “Customer-focused marketing strategies in the banking sector of Uzbekistan.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 8-14 (2025). https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp8-14
HarvardSharipova, Omina, Шарипова, Омина, and Sharipova, Omina (2025) ‘Customer-focused marketing strategies in the banking sector of Uzbekistan’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(9/S), 8-14. https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp8-14
BibTeX
@article{sharipovaomina2025,
  title = {Customer-focused marketing strategies in the banking sector of Uzbekistan},
  author = {Sharipova, Omina and Шарипова, Омина and Sharipova, Omina},
  journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
  year = {2025},
  volume = {6},
  number = {9/S},
  pages = {8-14},
  doi = {10.47689/2181-1415-vol6-iss9/s-pp8-14},
  url = {https://doi.org/10.47689/2181-1415-vol6-iss9/s-pp8-14}
}

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