This article analyzes the effectiveness of customer-oriented marketing strategies in the banking sector of Uzbekistan. The theoretical foundations of relationship-oriented marketing, measures of service quality, and their impact on customer satisfaction and loyalty are examined. The research results indicate that a systematic and integrated marketing approach serves as a crucial factor for banks in enhancing competitiveness, retaining customers as long-term partners, and increasing revenue.
| Mualliflar | Sharipova, Omina, Шарипова, Омина, Sharipova, Omina |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2025-09-25 |
| Jild | 6 |
| Son | 9/S |
| Betlar | 8-14 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol6-iss9/s-pp8-14 |
DOI: 10.47689/2181-1415-vol6-iss9/s-pp8-14 · Maqolaning asl sahifasi
маркетинг, ориентированный на взаимоотношения, relationship marketing, удовлетворённость клиентов, лояльность клиентов, качество обслуживания, метод SERVQUAL, цифровые технологии, стратегия маркетинга банковского сектора, relationship-oriented marketing, relationship marketing, customer satisfaction, customer loyalty, service quality, SERVQUAL method, digital technologies, banking marketing strategy, munosabatlarga yo‘naltirilgan marketing, relationship marketing, mijoz qoniqishi, mijoz sodiqligi, xizmat sifati, SERVQUAL metodi, raqamli texnologiyalar, bank marketing strategiyasi
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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar