The article examines the impact of gamification mechanisms on different audience segments in digital news media using evidence from Russian online publications. Based on a mixed-methods approach, it identifies four audience segments and analyzes their engagement, content consumption, subscription behavior, and responses to various game mechanics. The findings demonstrate that the effectiveness of gamification depends on audience characteristics and that sustainable implementation requires continuous renewal of game mechanics while addressing the ethical challenges of digital journalism.
| Mualliflar | Kuralbaeva , Dildora, Куралбаева, Дилдора, Kuralbaeva, Dildora |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2026-06-25 |
| Jild | 4 |
| Son | 6/S |
| Betlar | 318-326 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol4-iss6/s-pp318-326 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol4-iss6/s-pp318-326 · Maqolaning asl sahifasi
геймификация, сегментация аудитории, цифровая журналистика, вовлеченность аудитории, поведенческие эффекты, gamification, audience segmentation, digital journalism, audience engagement, behavioral effects, gamifikatsiya, auditoriya segmentatsiyasi, raqamli jurnalistika, auditoriyani jalb etish, xulq-atvor ta’sirlari
| APA | Kuralbaeva , Dildora, Куралбаева, Дилдора, & Kuralbaeva, Dildora (2026). Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications. Хорижий лингвистика ва лингводидактика, 4(6/S), 318-326. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp318-326 |
|---|---|
| GOST (OAK) | Kuralbaeva , Dildora, Куралбаева, Дилдора, Kuralbaeva, Dildora Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications // Хорижий лингвистика ва лингводидактика. – 2026. – T. 4, № 6/S. – P. 318-326. – DOI: 10.47689/2181-3701-vol4-iss6/s-pp318-326. |
| MLA | Kuralbaeva , Dildora, Куралбаева, Дилдора, and Kuralbaeva, Dildora. “Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications.” Хорижий лингвистика ва лингводидактика, 4(6/S), 318-326, 2026. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp318-326 |
| Chicago | Kuralbaeva , Dildora, Куралбаева, Дилдора, and Kuralbaeva, Dildora. “Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications.” Хорижий лингвистика ва лингводидактика, 4(6/S), 318-326 (2026). https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp318-326 |
| Harvard | Kuralbaeva , Dildora, Куралбаева, Дилдора, and Kuralbaeva, Dildora (2026) ‘Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications’, Хорижий лингвистика ва лингводидактика, 4(6/S), 318-326. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp318-326 |
| BibTeX | @article{kuralbaevadildora2026,
title = {Audience Segmentation and the Behavioral Effects of Gamification in Digital News Media: Evidence from Russian Online Publications},
author = {Kuralbaeva , Dildora and Куралбаева, Дилдора and Kuralbaeva, Dildora},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2026},
volume = {4},
number = {6/S},
pages = {318-326},
doi = {10.47689/2181-3701-vol4-iss6/s-pp318-326},
url = {https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp318-326}
} |
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