Внедрение искусственного интеллекта в медиапроизводство потребовало коренного пересмотра традиционных исследовательских методологий. Технологии ИИ меняют процессы создания, распространения и потребления контента, что приводит к трансформации методологии исследования медиа. В данной статье рассматриваются западные и китайские научные подходы к исследованию медиапроизводства, а также ключевые методологические адаптации, необходимые современным медиаисследованиям. Существующие количественные и качественные концепции нуждаются в дополнении аналитическими инструментами, способными учитывать влияние ИИ-инструментов на процесс производства контента.
| Mualliflar | Mansurova, Zuhra, Мансурова, Зухра, Mansurova , Zuxra |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2026-06-25 |
| Jild | 4 |
| Son | 6/S |
| Betlar | 303-309 |
| Til | Rus |
| DOI | 10.47689/2181-3701-vol4-iss6/s-pp303-309 |
DOI: 10.47689/2181-3701-vol4-iss6/s-pp303-309 · Maqolaning asl sahifasi
медиапроизводство, искусственный интеллект, методология исследования, контент-анализ, media production, artificial intelligence, research methodology, content analysis, media ishlab chiqarish, sun'iy intellekt, tadqiqot metodologiyasi, kontent tahlili
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