This article examines the processes of transformation occurring in national self-awareness under globalization and the role of public relations (PR) communications in these processes. It analyzes the impact of globalization on national and cultural identity, including its positive and negative aspects, as well as the role of PR tools in preserving and developing national self-awareness. Threats to the stability of national identity arising from the spread of mass culture and the expansion of the digital information environment are considered, along with ways to address them. Based on the analysis, the strategic potential of PR communications in addressing identity-related challenges is identified, and practical recommendations are developed.
| Mualliflar | Oripov, Sardor, Орипов, Сардор, Oripov, Sardor |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2026-06-25 |
| Jild | 4 |
| Son | 6/S |
| Betlar | 191-198 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol4-iss6/s-pp191-198 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol4-iss6/s-pp191-198 · Maqolaning asl sahifasi
globallashuv, milliy o‘zlikni anglash, identiklik transformatsiyasi, PR-kommunikatsiya, ommaviy madaniyat, raqamli axborot muhiti, madaniy identiklik, milliy qadriyatlar, kommunikativ strategiya, ijtimoiy-madaniy o‘zgarish, глобализация, национальное самосознание, трансформация идентичности, PR-коммуникация, массовая культура, цифровая информационная среда, культурная идентичность, национальные ценности, коммуникативная стратегия, социокультурные изменения, globalization, national self-awareness, identity transformation, PR communication, mass culture, digital information environment, cultural identity, national values, communication strategy, sociocultural change
| APA | Oripov, Sardor, Орипов, Сардор, & Oripov, Sardor (2026). Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications. Хорижий лингвистика ва лингводидактика, 4(6/S), 191-198. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp191-198 |
|---|---|
| GOST (OAK) | Oripov, Sardor, Орипов, Сардор, Oripov, Sardor Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications // Хорижий лингвистика ва лингводидактика. – 2026. – T. 4, № 6/S. – P. 191-198. – DOI: 10.47689/2181-3701-vol4-iss6/s-pp191-198. |
| MLA | Oripov, Sardor, Орипов, Сардор, and Oripov, Sardor. “Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications.” Хорижий лингвистика ва лингводидактика, 4(6/S), 191-198, 2026. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp191-198 |
| Chicago | Oripov, Sardor, Орипов, Сардор, and Oripov, Sardor. “Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications.” Хорижий лингвистика ва лингводидактика, 4(6/S), 191-198 (2026). https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp191-198 |
| Harvard | Oripov, Sardor, Орипов, Сардор, and Oripov, Sardor (2026) ‘Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications’, Хорижий лингвистика ва лингводидактика, 4(6/S), 191-198. https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp191-198 |
| BibTeX | @article{oripovsardor2026,
title = {Transformation of National Self-Awareness in the Context of Globalization and the Role of PR Communications},
author = {Oripov, Sardor and Орипов, Сардор and Oripov, Sardor},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2026},
volume = {4},
number = {6/S},
pages = {191-198},
doi = {10.47689/2181-3701-vol4-iss6/s-pp191-198},
url = {https://doi.org/10.47689/2181-3701-vol4-iss6/s-pp191-198}
} |
Boshqa maqola uchun iqtibos tayyorlash
This article presents a comparative-pragmatic analysis of epistemic caution and reliability markers in the responses of large language models in English and Uzbek. The study focuses on linguistic units that express…
This article examines the national and cultural features of anthroponyms in English and Uzbek from comparative-pragmatic and linguocultural perspectives. Anthroponyms are interpreted not merely as identifiers of…
This article examines the scientific and methodological foundations of organizing short-term lesson tasks through microlearning technologies. In a digital learning environment, maintaining learners’ attention, dividing…
The present study investigates the effectiveness of a cumulative-function-based approach to language teaching in comparison with traditional instructional practices for developing the pragmatic competence of pre-service…
This article analyzes the phonostylistic expressivity of Uzbek radio discourse through prosodic and stylistic devices. The theoretical framework integrates phonostylistics, prosody, stylistics, and pragmatics. The study…
The rapid development of artificial intelligence (AI) technologies has significantly transformed the field of English language education. AI-powered tools such as ChatGPT, Grammarly, and intelligent tutoring systems…
This article provides a comparative and typological analysis of the semantic and linguocultural features of paremiological units with zoomorphic and phytomorphic components in the paremiological systems of German and…
This article examines the typological and poetic characteristics of child characters in the works of the American Nobel Prize-winning writer Pearl S. Buck. The study analyzes child characters in The Good Earth, Sons, A…
This study examines the functional-semantic and syntactic aspects of simple sentences in English and Uzbek from a comparative linguistic perspective. The research aims to identify similarities and differences in…
The article analyzes the lexical-semantic features of certain cosmonyms presented in Abu Rayhan Beruni’s work Chronology of Ancient Nations. The study examines the etymology and meanings of the names of celestial…
Хорижий лингвистика ва лингводидактика — barcha maqolalar · 2026-yil arxivi