The transformation of reading culture in the digital age: the role of social media in literary engagement

Razzakova, Madinakhon, Раззакова, Мадинахон, Razzaqova, Madinaxon

Хорижий лингвистика ва лингводидактика · 2026-yil

Annotatsiya

This study examines the transformation of reading culture in the digital age, with particular attention to the role of social media platforms in shaping literary engagement among contemporary readers. As traditional modes of reading undergo profound changes driven by technological innovation and the ubiquity of digital devices, understanding how social media influences reading habits, book selection, and reader interaction has become a matter of considerable scholarly and practical importance. Employing a mixed-methods research design, this investigation surveyed 240 university students and conducted semi-structured interviews with 30 participants to explore the nature and extent of social media’s impact on reading behavior. Quantitative analysis revealed that 78.3% of respondents reported that social media platforms significantly influenced their book selection decisions, while 64.2% indicated that participation in online reading communities increased their overall reading frequency. Qualitative findings identified four primary mechanisms through which social media shapes literary engagement: algorithmic content curation, peer recommendation networks, participatory reading practices, and the gamification of reading through tracking applications. The results demonstrate that while social media has expanded access to literary discourse and diversified reading practices, it has simultaneously introduced challenges including shortened attention spans, preference for condensed content, and the commercialization of literary recommendation. These findings carry significant implications for educators, librarians, publishers, and policymakers seeking to promote sustained and meaningful reading engagement in an increasingly digital literary landscape.

Maqola ma’lumotlari
MualliflarRazzakova, Madinakhon, Раззакова, Мадинахон, Razzaqova, Madinaxon
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2026-05-25
Jild4
Son5/S
Betlar87-97
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol4-iss5/s-pp87-97
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol4-iss5/s-pp87-97 · Maqolaning asl sahifasi

Kalit so‘zlar

культура чтения, цифровая эпоха, социальные сети, литературная вовлеченность, читательские онлайн-сообщества, BookTok, читательские привычки, цифровая грамотность, reading culture, digital age, social media, literary engagement, online reading communities, BookTok, reading habits, digital literacy, kitobxonlik madaniyati, raqamli davr, ijtimoiy media, adabiy jalb etilganlik, onlayn kitobxonlar hamjamiyatlari, BookTok, mutolaa odatlari, raqamli savodxonlik

Ilmiy soha

Filologiya

Iqtibos keltirish

APARazzakova, Madinakhon, Раззакова, Мадинахон, & Razzaqova, Madinaxon (2026). The transformation of reading culture in the digital age: the role of social media in literary engagement. Хорижий лингвистика ва лингводидактика, 4(5/S), 87-97. https://doi.org/10.47689/2181-3701-vol4-iss5/s-pp87-97
GOST (OAK)Razzakova, Madinakhon, Раззакова, Мадинахон, Razzaqova, Madinaxon The transformation of reading culture in the digital age: the role of social media in literary engagement // Хорижий лингвистика ва лингводидактика. – 2026. – T. 4, № 5/S. – P. 87-97. – DOI: 10.47689/2181-3701-vol4-iss5/s-pp87-97.
MLARazzakova, Madinakhon, Раззакова, Мадинахон, and Razzaqova, Madinaxon. “The transformation of reading culture in the digital age: the role of social media in literary engagement.” Хорижий лингвистика ва лингводидактика, 4(5/S), 87-97, 2026. https://doi.org/10.47689/2181-3701-vol4-iss5/s-pp87-97
ChicagoRazzakova, Madinakhon, Раззакова, Мадинахон, and Razzaqova, Madinaxon. “The transformation of reading culture in the digital age: the role of social media in literary engagement.” Хорижий лингвистика ва лингводидактика, 4(5/S), 87-97 (2026). https://doi.org/10.47689/2181-3701-vol4-iss5/s-pp87-97
HarvardRazzakova, Madinakhon, Раззакова, Мадинахон, and Razzaqova, Madinaxon (2026) ‘The transformation of reading culture in the digital age: the role of social media in literary engagement’, Хорижий лингвистика ва лингводидактика, 4(5/S), 87-97. https://doi.org/10.47689/2181-3701-vol4-iss5/s-pp87-97
BibTeX
@article{razzakovamadinakhon2026,
  title = {The transformation of reading culture in the digital age: the role of social media in literary engagement},
  author = {Razzakova, Madinakhon and Раззакова, Мадинахон and Razzaqova, Madinaxon},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2026},
  volume = {4},
  number = {5/S},
  pages = {87-97},
  doi = {10.47689/2181-3701-vol4-iss5/s-pp87-97},
  url = {https://doi.org/10.47689/2181-3701-vol4-iss5/s-pp87-97}
}

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