This article analyzes the impact of implementing digital technologies in the sports sector on economic efficiency and the main directions for its enhancement. The practical significance of areas such as data management and analysis systems, online platforms and digital infrastructure, artificial intelligence technologies, digital marketing, and digital transformation in public administration is highlighted. Additionally, the possibilities of reducing operational costs through digitalization, expanding revenue sources, and introducing sports services to the global market are examined. The research findings will contribute to developing recommendations for increasing economic efficiency in sports organizations, ensuring transparent management, and supporting sustainable development based on innovative approaches.
| Mualliflar | Shoymardonov, Navruz, Шоймардонов, Навруз, Shoymardonov, Navruz |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashriyot | In Science МЧЖ |
| ISSN | 2181-1415 |
| Nashr sanasi | 2025-07-15 |
| Jild | 6 |
| Son | 4 |
| Betlar | 129-134 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.47689/2181-1415-vol6-iss4-pp129-134 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-1415-vol6-iss4-pp129-134 · Maqolaning asl sahifasi
цифровизация спорта, экономическая эффективность, информационно-коммуникационные технологии, искусственный интеллект, цифровой маркетинг, спортивная инфраструктура, управление данными, онлайн-платформы, устойчивое развитие, digitalization of sports, economic efficiency, information and communication technologies, artificial intelligence, digital marketing, sports infrastructure, data management, online platforms, sustainable development, sportni raqamlashtirish, iqtisodiy samaradorlik, axborot-kommunikatsiya texnologiyalari, sun’iy intellekt, raqamli marketing, sport infratuzilmasi, ma’lumotlarni boshqarish, onlayn platformalar, barqaror rivojlanish
| APA | Shoymardonov, Navruz, Шоймардонов, Навруз, & Shoymardonov, Navruz (2025). Key directions for enhancing economic efficiency through digitalization of the sports sector. Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(4), 129-134. https://doi.org/10.47689/2181-1415-vol6-iss4-pp129-134 |
|---|---|
| GOST (OAK) | Shoymardonov, Navruz, Шоймардонов, Навруз, Shoymardonov, Navruz Key directions for enhancing economic efficiency through digitalization of the sports sector // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2025. – T. 6, № 4. – P. 129-134. – DOI: 10.47689/2181-1415-vol6-iss4-pp129-134. |
| MLA | Shoymardonov, Navruz, Шоймардонов, Навруз, and Shoymardonov, Navruz. “Key directions for enhancing economic efficiency through digitalization of the sports sector.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(4), 129-134, 2025. https://doi.org/10.47689/2181-1415-vol6-iss4-pp129-134 |
| Chicago | Shoymardonov, Navruz, Шоймардонов, Навруз, and Shoymardonov, Navruz. “Key directions for enhancing economic efficiency through digitalization of the sports sector.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(4), 129-134 (2025). https://doi.org/10.47689/2181-1415-vol6-iss4-pp129-134 |
| Harvard | Shoymardonov, Navruz, Шоймардонов, Навруз, and Shoymardonov, Navruz (2025) ‘Key directions for enhancing economic efficiency through digitalization of the sports sector’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 6(4), 129-134. https://doi.org/10.47689/2181-1415-vol6-iss4-pp129-134 |
| BibTeX | @article{shoymardonovnavruz2025,
title = {Key directions for enhancing economic efficiency through digitalization of the sports sector},
author = {Shoymardonov, Navruz and Шоймардонов, Навруз and Shoymardonov, Navruz},
journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
year = {2025},
volume = {6},
number = {4},
pages = {129-134},
doi = {10.47689/2181-1415-vol6-iss4-pp129-134},
url = {https://doi.org/10.47689/2181-1415-vol6-iss4-pp129-134}
} |
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