This article provides a theoretical and methodological analysis of the emergence of the media relations concept, its evolutionary development within the public relations (PR) system, and its contemporary paradigms in the media ecosystem. The study highlights the transformation from traditional PR models (press agentry, public information, two-way asymmetric, and two-way symmetric models) to the digital era, the concepts of "information subsidies" and "media catching", and the features of the hybrid media environment. Seven key principles of modern media relations are scientifically substantiated: speed, openness, dialogism, interactivity, personalization, multimedia integration, and data-driven communication.
| Mualliflar | Bakhromova, Mukhlisa, Бахромова, Мухлиса, Baxromova, Muxlisa |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashriyot | In Science МЧЖ |
| ISSN | 2181-1415 |
| Nashr sanasi | 2026-09-25 |
| Jild | 7 |
| Son | 9/S |
| Betlar | 589-601 |
| Til | Ingliz |
| DOI | 10.47689/2181-1415-vol7-iss9/s-pp589-601 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.47689/2181-1415-vol7-iss9/s-pp589-601 · Maqolaning asl sahifasi
Media relations, Public Relations (PR), эволюция media relations, современные парадигмы, информационные субсидии, media catching, гибридная модель, цифровая трансформация, data-driven communication, диалогическая коммуникация, Media relations, Public Relations (PR), evolution of media relations, modern paradigms, information subsidies, media catching, hybrid model, digital transformation, data-driven communication, dialogic communication, Media relations, Public Relations (PR), media relations evolyutsiyasi, zamonaviy paradigmalar, axborot subsidiyalari, media catching, gibrid model, raqamli transformatsiya, data-driven communication, dialogik kommunikatsiya
| APA | Bakhromova, Mukhlisa, Бахромова, Мухлиса, & Baxromova, Muxlisa (2026). Evolution and Modern Paradigms of the Concept of Media Relations. Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(9/S), 589-601. https://doi.org/10.47689/2181-1415-vol7-iss9/s-pp589-601 |
|---|---|
| GOST (OAK) | Bakhromova, Mukhlisa, Бахромова, Мухлиса, Baxromova, Muxlisa Evolution and Modern Paradigms of the Concept of Media Relations // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2026. – T. 7, № 9/S. – P. 589-601. – DOI: 10.47689/2181-1415-vol7-iss9/s-pp589-601. |
| MLA | Bakhromova, Mukhlisa, Бахромова, Мухлиса, and Baxromova, Muxlisa. “Evolution and Modern Paradigms of the Concept of Media Relations.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(9/S), 589-601, 2026. https://doi.org/10.47689/2181-1415-vol7-iss9/s-pp589-601 |
| Chicago | Bakhromova, Mukhlisa, Бахромова, Мухлиса, and Baxromova, Muxlisa. “Evolution and Modern Paradigms of the Concept of Media Relations.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(9/S), 589-601 (2026). https://doi.org/10.47689/2181-1415-vol7-iss9/s-pp589-601 |
| Harvard | Bakhromova, Mukhlisa, Бахромова, Мухлиса, and Baxromova, Muxlisa (2026) ‘Evolution and Modern Paradigms of the Concept of Media Relations’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(9/S), 589-601. https://doi.org/10.47689/2181-1415-vol7-iss9/s-pp589-601 |
| BibTeX | @article{bakhromovamukhlisa2026,
title = {Evolution and Modern Paradigms of the Concept of Media Relations},
author = {Bakhromova, Mukhlisa and Бахромова, Мухлиса and Baxromova, Muxlisa},
journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
year = {2026},
volume = {7},
number = {9/S},
pages = {589-601},
doi = {10.47689/2181-1415-vol7-iss9/s-pp589-601},
url = {https://doi.org/10.47689/2181-1415-vol7-iss9/s-pp589-601}
} |
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