The article studies the translation peculiarities of gastronomic and media discourse through the lens of cooking shows as a distinctive form of culinary media text. The study analyzes how these programs, which combine educational content with entertainment value, have evolved into a significant cultural phenomenon with specific linguistic and communicative features. Cooking shows represent a specialized discourse that incorporates culinary vocabulary, food preparation techniques, and cultural-historical contexts within a semi-scripted media format. The article also explores the difficulties encountered while translating the discourse of culinary shows. When translating in cooking shows, we also note the structural features inherent in the translation of culinary recipes: the translation of the name, ingredients, kitchen utensils, and the cooking process. The article studies the techniques and methods of translating these names of ingredients and used phrases in speech in the process of cooking shows. Moreover, this research delves into the multimodal aspects of cooking shows, where verbal communication is intricately woven with visual cues, paralinguistic features, and the overall performance of the host, presenting nuanced challenges for effective translation. It further analyzes how the distinctive linguistic traits and carefully constructed personas of celebrity chefs significantly shape the gastronomic narrative, thereby influencing translation choices aimed at preserving authenticity and fostering viewer engagement across diverse cultural landscapes.
| Mualliflar | Гайратова , Раъно |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2025-07-04 |
| Jild | 6 |
| Son | 1 |
| Betlar | 364-372 |
| Til | Ingliz |
Кулинария, названия продуктов, культура, лингвистика, блюдо, меню, перевод, язык, эквивалентность, медиа, Pazandachilik, taom nomlari, madaniyat, tilshunoslik, taom, menyu, tarjima, til, ekvivalentlik, media, Culinary, food names, cultural, linguistics, dish, menu, translation, language, equivalence, media
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