The 2024 U.S. presidential elections demonstrated the effectiveness of political communication and PR technologies. This article analyzes the PR strategies employed in the election campaigns of Donald Trump and James Vance. Particular attention is paid to the development of a strong personal brand, the strategic use of digital platforms, populist and emotional communication, media agenda management, voter mobilization (GOTV), and crisis communication mechanisms. The analysis shows that these elements, working in combination, played a decisive role in shaping voters’ emotional and rational responses, controlling the flow of information, and increasing political capital. The article illustrates the effectiveness and strategic importance of modern political PR through a practical example.
| Mualliflar | Ibragimova, Nazokat, Ибрагимова, Назокат, Ibrаgimovа, Nаzokаt |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2026-04-05 |
| Jild | 4 |
| Son | 2 |
| Betlar | 64-70 |
| Til | O‘zbek |
| DOI | 10.47689/2181-3701-vol4-iss2-pp64-70 |
DOI: 10.47689/2181-3701-vol4-iss2-pp64-70 · Maqolaning asl sahifasi
политическая коммуникация, PR-технологии, персональный бренд, эмоциональная коммуникация, управление медиа, мобилизация избирателей, кризисная коммуникация, political communication, PR technologies, personal brand, emotional communication, media management, voter mobilization, crisis communication, siyosiy kommunikаtsiyа, PR texnologiyаlаri, shаxsiy brend, emotsionаl kommunikаtsiyа, mediа boshqаruvi, sаylovchilаrni sаfаrbаr etish, krizis-kommunikаtsiyа
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