Improving service quality in the tourism sector is one of the most effective ways to increase revenue. This article examines key models for assessing the quality of tourism services—particularly the SERVQUAL model—as well as customer satisfaction, repeat visitation, word-of-mouth promotion, and mechanisms for increasing revenue through value-added services. Based on international and local empirical research, the direct effects (growth in customer satisfaction) and indirect effects (increased loyalty and brand value) of service quality improvement are analyzed. The results indicate that by enhancing service quality, tourism enterprises can increase revenue by 15–40%, especially in hotels, restaurants, and travel agencies. The article also offers recommendations for improving service quality in the context of Uzbekistan.
| Mualliflar | Pardaev, Rasulbek, Пардаев, Расулбек, Pardaev, Rasulbek |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2025-11-25 |
| Jild | 6 |
| Son | 11/S |
| Betlar | 448-452 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol6-iss11/s-pp448-452 |
DOI: 10.47689/2181-1415-vol6-iss11/s-pp448-452 · Maqolaning asl sahifasi
туристические услуги, качество обслуживания, SERVQUAL, удовлетворенность клиентов, механизмы получения дохода, повторные посещения, лояльность, туризм Узбекистана, tourism services, service quality, SERVQUAL, customer satisfaction, revenue mechanisms, repeat visits, loyalty, tourism of Uzbekistan, turizm xizmatlari, xizmat sifati, SERVQUAL, mijozlar qoniqishi, daromad mexanizmlari, takroriy tashrif, sadoqat, O‘zbekiston turizmi
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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar